Everyone knows it’s dangerous to make predictions—and even more risky to write them down for others to see and judge! …
Starting the Year with Predictions: Business and the Economy in 2013
22 Tuesday Jan 2013
Category Archives: Chapter 03: Social and Mobile Marketing
The Blurry Line Between Advertiser and Content Provider: A Lexus-Sponsored Food Channel Show
22 Tuesday Jan 2013
In the early days of radio and television, corporate sponsors of entire shows were a common sight. Even the man …
A List of Influence: The Retail Customer Experience Top 100
23 Friday Nov 2012
A report published by a retail group each year provides a listing of stores, sellers, ideas, people, and concepts that …
A Space Age Fantasy? Not Quite, but Different Enough: The Future of Shopping
17 Saturday Nov 2012
Tags
best buy, fedex, Google +, marketing, office depot, Smartphones, social media, ups
Smartphones everywhere. Social media that keep spreading. And consumers chomping at the bit for the next big technology offer. All …
Everyone’s Doing It: The Race to Provide Brand-Specific Apps
15 Thursday Nov 2012
According to some estimates, the number of mobile devices in use globally soon will be greater than the number of …
The Mobile Bridge: Using QR Codes More Effectively
14 Wednesday Nov 2012
In the early days of electronic marketing, manufacturers or retailers would e-mail promotional messages to customers. These e-mails embedded links …
Following Customer Service on Twitter
08 Thursday Nov 2012
Tags
Budget, consumer behavior, customer service, marketing, NPR, Penske, twitter
A company’s Twitter account does not need thousands of dedicated followers to make an impact. Unlike celebrities and media personalities, …
It’s a Hard Knock Life—but Nothing a Little Ragu Can’t Fix
07 Wednesday Nov 2012
For the brands maintained by Unilever, the consumer product giant, advertising is taking a new tack: Focus on emotion, rather …
The Phone Wars: Desperate Nokia Embraces Misleading Advertising
03 Saturday Nov 2012
It must be hard for Nokia. Once the market leader in the mobile phone market, the company has struggled to …
Starbucks: Making it Hip to Use Square
27 Thursday Sep 2012
At a local farm stand or art fair, you might have seen the small business vendors pull out a small, …
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