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Another massive retail chain that once dominated strip malls and suburban landscapes has gone the way of Circuit City. This …
Another Signal of the End of an Era: Farewell to Blockbuster
23 Thursday Jan 2014
Category Archives: Chapter 05: Analyzing the Marketing Environment
A Compromised View of the Compromise Effect: How Online Reviews Are Challenging a Marketing Lesson
13 Monday Jan 2014
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A well-known rule of marketing stems from decades-old research that showed that when a marketer presents three versions of a …
The Effects of the Affordable Care Act on Health Insurance Firms: Transforming a Traditionally B2B Marketplace into a Customer Market
27 Wednesday Nov 2013
The passage of the Affordable Care Act has a wealth of impacts, but for insurance companies, one of the greatest …
A Hotel that Lets You Get Away from it All—By Letting You Expand Your Twitter Feed
14 Thursday Nov 2013
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In a world in which texting injuries—such as the accidents that happen when people walk into a lamppost because they …
Cereal Coopetition: General Mills’ Attempts to Get Other Brands to Advertise More
25 Friday Oct 2013
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Atkins, cereal, General Mills, GM, John Bryant, kellogg, Low Carb, Post
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The cereal industry has been beset by a wealth of setbacks due to trends in the wider consumer environment. People …
The Humanization Trend: Turning a Passion for Pets into Profits for Hotels
17 Thursday Oct 2013
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Pet-friendly hotels may be old news, but they also are not nearly enough for modern pet “parents.” Today’s offerings instead …
The Retail Hot Potato: The Different Approaches of Macy’s and JCPenney to Martha Stewart Living
11 Friday Oct 2013
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The latest developments in the love triangle (or perhaps more accurately, profit triangle) among Martha Stewart’s self-named brand and its …
A License Worth More than the Car: How China’s Potential Regulations Are Changing Car Buying Practices
22 Sunday Sep 2013
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Beijing, China, Environment, global marketing, Guangzhou, Guiyang, Pollution, Shanghai
As the Scottish poet Robert Burns wrote, “The best laid schemes of mice and men/Go often awry.” That is, we …
Finding a Virtual Cabin on Your Own Walden Pond? Six Apps to Help Consumers Step Back from Technology
18 Wednesday Sep 2013
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Cellcontrol, driving apps, exercise apps, marketing, netflix, Ranger! Park Finder, Smartphone Apps, tablet reading, technology, website blockers
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When technology becomes too much, where do modern consumers turn? To more technology, of course. In the face of growing …
Modern Healthcare: A New Environment Marked by Merging Forces and Efficiency Goals
10 Tuesday Sep 2013
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According to one estimate, approximately one-fifth of the hospitals in the United States will seek to merge with other providers …
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