An old saying offers a recommendation for travelers: “You don’t bring sand to the beach.” The idea underlying the cliché …
Bringing Frappucino to the World’s Leading Coffee Market: Starbucks’ Expansion into Colombia
23 Tuesday Sep 2014
Category Archives: Chapter 05: Analyzing the Marketing Environment
Defining the Value of the Intangible: Why the Big 3 Car Companies Are Springing for Detroit’s Art Collection
23 Wednesday Jul 2014
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Art Collection, Big 3 Car Companies, Chevrolet, Detroit, Ford, GM
During the height of the recent economic recession, the U.S. automotive industry was mired in debt and lost sales, prompting …
Measuring the Coolest Tunes: A Billboard Chart for the Popularity of Music-Related Tweets
18 Sunday May 2014
Reaching the top of the Billboard charts is the ultimate goal for any kid with a tune in his head …
The Marsmellow Effect: Is the Kickstarter Funding of the Veronica Mars Movie Just the Beginning?
12 Saturday Apr 2014
For fans of cult television shows, their cancellation has long been a seemingly fateful but also terribly painful eventuality. When …
Recovering from a Data Breach: Target’s Continuing Marketing Efforts and Pulled Campaigns
06 Sunday Apr 2014
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The security breach that Target suffered recently affected every aspect of the retail chain’s business, from its personnel (i.e., a …
How Online Ordering Might Be Driving Mom & Pop Parlors Out of the Pizza Pipeline
15 Saturday Mar 2014
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digital marketing, Domino's, Foodler, GrubHub, Online Ordering, Papa John's, Pizza Hut, Pizza Store, Seamless, small business
The sad sight of small, local stores closing their doors, unable to compete with international giants, is a familiar one …
As the Essence of Manufacturing Changes, an Idea for a New Approach: Next-Shoring
13 Thursday Mar 2014
The methods and supply chains for manufacturing have undergone so many and such tremendous changes in recent years that it …
No More Smokes at CVS: Ensuring that the Drug Store Is Also a Health Care Provider
07 Friday Mar 2014
Quite soon, nicotine addicts will no longer be able to pop in to their local CVS outlet to purchase a …
OMG, My Mom Shops There! The Growing Problem for Retailers Targeting Teen Shoppers
05 Wednesday Mar 2014
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abercrombie, Aeropostale, American Eagle, Consumer Trends, Forever 21, h&m, moms, Retailing, Teens, Topshop, Zumiez
Seemingly all of a sudden, Abercrombie is a ghost town, and Aeropostale is filled mainly with space. The youthful shoppers …
How the Drought in California Affects Marketing and Pricing Everywhere
24 Monday Feb 2014
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The weather has been weird this winter. From the polar vortex to bitterly cold temperatures to unseasonable highs, people throughout …