If you knew that everything that you did online was being watched, would you change your Internet browsing patterns? If …
Privacy on the Internet
04 Saturday Dec 2010
Category Archives: Chapter 07: Business-to-Business Marketing
Taming the Roar from Social Media
14 Sunday Nov 2010
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When it comes to social media, many companies feel like the lion tamer at the circus: They enter the ring …
Facebook Retail
08 Friday Oct 2010
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Companies are taking advantage of the crowds on Facebook to increase the number of their “fans.” Contests and ads try …
Walmart Improves Supply Chain Costs
14 Wednesday Jul 2010
What does Walmart do best? Cut costs. So what is Walmart continuing to do? Cut costs even further. By analyzing …
Zales Asks for Unusual Vendor Terms
10 Wednesday Feb 2010
Zales Corporation is one of the largest jewelry and diamond companies in the world. It is also struggling to survive. …
The Toyota Recalls
01 Monday Feb 2010
Long praised for its reliability, quality, and innovative supply chain, Toyota Motor Corporation today is facing perhaps the greatest crisis …
As Seen On TV!
29 Friday Jan 2010
Posted in Chapter 07: Business-to-Business Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
It’s late. You’ve fallen asleep on the couch with the television on. You waken with a stiff neck at 2:00 …
Hey You Small Businesses: StickK to It!
08 Friday Jan 2010
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New Years’ resolutions are hard to keep, whether for individuals or for companies. To offer some support for small businesses, …
Full Disclosure Advertising
20 Tuesday Oct 2009
Product placement has become increasingly more popular for television networks as traditional commercial advertising revenues continue to decline. If viewers …
A Transformation at eBay
28 Thursday May 2009
Posted in Chapter 02: Developing Marketing Strategies, Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management
In the 1990s and early 2000s, eBay led the e-commerce pack. With its communities of buyers and sellers, engaging in …
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