In 2007, the U.S. Supreme Court reversed a long-standing law and said some minimum price agreements are legal under federal …
Minimum Pricing Fight Continues
28 Tuesday Apr 2009
Category Archives: Chapter 07: Business-to-Business Marketing
Package Reduction Initiatives
04 Saturday Apr 2009
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In its latest initiative to reduce the amount of packaging used for its products, Tesco is allowing customers to remove …
Hamburgers and Steaks
28 Saturday Mar 2009
A bad economy, trends toward healthy eating—it all combines to spell trouble for the beef industry. Beef often goes in …
Blogging
12 Thursday Mar 2009
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Blogs can be great marketing tools for B-to-B organizations, giving companies a brand and personality that they would otherwise have …
Minimum Pricing
26 Friday Dec 2008
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Some products never go on sale. The video musical game Guitar Hero World Tour Band Kit, by Activision Blizzard, is …
Digital Signage for Promotional Purposes
01 Monday Dec 2008
Signage in a retail store provides information about products and promotions and tips for navigating the layout. Digital signage is …
Wal-Mart’s Sustainability
26 Sunday Oct 2008
In the face of widespread criticisms for working with suppliers that engaged in unsafe, poor, and environmentally unfriendly practices, Wal-Mart …
Wal-Mart Officially Enters India in Joint Venture
02 Sunday Sep 2007
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In agreeing to create a joint venture dedicated to wholesale cash-and-carry and back-end supply chain management operations in India, Wal-Mart …
CEO Branding: Their Company or Themselves
24 Tuesday Jul 2007
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Martha Stuart has benefited from being the face of her company, Martha Stuart Living Omnimedia, and the company has mostly …
Are You Advertising Online? If You Blog, then You Are
18 Wednesday Apr 2007
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Employers waiting to meet potential employees can read up about the candidates prior to their first interview by accessing blogs …