To help retailers determine which products consumers are most interested in at that particular moment and in a specific location, …
Google Search Insights: A New Source of Data
05 Tuesday Jan 2016
Posted in Chapter 10: Marketing Research
Category Archives: Chapter 10: Marketing Research
Feeding Watson: In IBM’s Constant Pursuit for More Data, the Weather Company Is the Latest Contributor
01 Tuesday Dec 2015
Posted in Chapter 10: Marketing Research
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Watson, IBM’s super computer (and Jeopardy champion), is a remarkable achievement, but it also is only as good as the …
There Is No Single Best Source for a Good Idea: The Varying Inputs to Fast Food Menus
20 Tuesday Oct 2015
The fast food market is huge, but it is also incredibly competitive. New entrants are rapidly expanding the group of …
Defining Where Analytics Are Going: The Collaborative Insight2020 Initiative
29 Monday Jun 2015
Posted in Chapter 10: Marketing Research
Predictions are notoriously difficult, and when it comes to the rapidly changing context of marketing and analytics, they become nearly …
Is There a Right to Silence?
21 Tuesday Apr 2015
This article is a little different than most of those we describe in these abstracts. An opinion piece, it argues …
Did You Hit the Weights or Swim a Lap Today? Your University Wants to Know—For a Good Reason
03 Wednesday Dec 2014
When universities and colleges announce the opening of a new sports facility or recreational center, students might feel reassured that …
Advertising in Translation: Some Key Mistakes by Firms Moving into China
17 Wednesday Sep 2014
The opening of China’s market to foreign brands has been a boon—as well as a very risky proposition for firms …
Measuring the Coolest Tunes: A Billboard Chart for the Popularity of Music-Related Tweets
18 Sunday May 2014
Reaching the top of the Billboard charts is the ultimate goal for any kid with a tune in his head …
Customer Data in the Air: Just How Friendly Do Customers Want the Skies to Be?
29 Wednesday Jan 2014
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Airline companies already collect most of the data that other sellers are desperate to access. Because of the security regulations …
Congressional Hearings About Loyalty—But Not to the Country: The Ethical Considerations Surrounding Modern Loyalty Programs
19 Sunday Jan 2014
Loyalty programs are so ubiquitous, spanning so many industries, that they may seem unquestionable. But recent hearings held by the …
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