Food marketers like Kraft Foods and Anheuser-Busch are making their products and advertising more user-friendly for Hispanic consumers by adding …
Ethnic Preferences
02 Sunday Jan 2011
Category Archives: Chapter 10: Marketing Research
Making Olive Oil into a Miracle Product
05 Sunday Dec 2010
Olive oil has long been popular with foodies and gourmets, but in more recent years, it has moved beyond specialty …
Priming Amazon Customers
24 Wednesday Nov 2010
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When Amazon Prime began in December 2004, the goal was to build customer loyalty to Amazon.com. For $79 per year, …
Spending the Day at the Salon
26 Friday Feb 2010
Why do people choose to get a haircut from a fancy, branded salon rather than from Supercuts, or from their …
Poor Segmentation, Biased Targeting
14 Sunday Feb 2010
When segmenting markets, many marketers rely on demographic information, such as age, gender, race, and income. By ignoring the last …
Data Analytics: The Science of Retail Marketing
07 Thursday Jan 2010
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The data that retailers can gather using modern tools and technical capabilities enable firms like Walmart, Target, Wet Seal, and …
Treating your Loyal Customers Well
18 Sunday Oct 2009
Companies can save a lot of money if they target customers accurately with relevant offers. Customers who are loyal to …
Weymouth Needs More Coffee
16 Friday Oct 2009
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The busiest Dunkin’ Donuts in theUnited Statesis inWeymouth,Mass.Is this because the residents of the town are particularly fond of baked …
Private Labels to Impress NYC
09 Friday Oct 2009
If you don’t live in New York City, you may not know Duane Reade, but the 256-store drugstore chain is …
Getting Going with Groupon
14 Friday Aug 2009
Deeply discounted products or services often cause retailers to lose money. But if these promotions accomplish other strategic goals, such …
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