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When U.S. regulators recently proposed changes to the nutrition labels on food, a key element was adding a new line …
Mars Inc., An Unlikely but Powerful Proponent of Sugar Labeling on Packages
16 Tuesday Jun 2015
Category Archives: Chapter 11: Product Branding and Packaging Decisions
From the Counterculture to the Runway: How Did Birkenstocks Become Fashionable?
11 Thursday Jun 2015
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Hippies wear them. Rebels, dropouts from conventional consumerism, flower children—all images traditionally associated with Birkenstocks, the clunky, cork-soled sandals that …
When the Weekend Doesn’t Work: Why Kate Spade Is Shuttering its Saturday Brand
12 Tuesday May 2015
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Female professionals love Kate Spade’s simple, fun image—but only if carrying one of the brand’s bags also makes a clear …
What’s That Scent You’re Wearing? Chanel? Oh No, It’s a Bentley
25 Wednesday Mar 2015
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Luxury carmakers are everywhere, though not always in the places you might expect. Well-known names such as Bentley, Lamborghini, Ferrari, …
A Real-Life Case Study in Real Time: Detailing the Marketing Process for Cow Wow Milk
20 Tuesday Jan 2015
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In a series of articles, The New York Times described the marketing pathways for a new company faced with a …
A Bagel, Some Lox, and … Bacon Schmear? Philadelphia’s Creative New Cream Cheese Flavors
17 Monday Nov 2014
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Once, there was just plain cream cheese that came in blocks. Then came along plastic tubs, lower fat varieties, and …
What Do the Big A and F Mean Now? Changing Fashion Trends and the Impacts for Abercrombie & Fitch’s Famous Logos
10 Monday Nov 2014
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The prominent, obvious, distinctive logos that once represented the height of fashion are now signals that the wearer—and the brand …
Potential Restaurant Innovations, as Revealed by Trademark Applications
04 Tuesday Nov 2014
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Observers with the time and inclination to comb through trademark or patent filings can uncover some interesting indications of where …
Tough Product Line Choices in Procter & Gamble’s Latest Divestment Moves
03 Friday Oct 2014
An Entryway to Luxury: The Latest Entry-Level Models from High-End Car Brands
01 Wednesday Oct 2014
For luxury carmakers, the lowest end models in their product lines often represent only a small portion of their sales. …
Grewal Levy Marketing News 