11 Friday Oct 2013
The latest developments in the love triangle (or perhaps more accurately, profit triangle) among Martha Stewart’s self-named brand and its …
13 Friday Sep 2013
Before he was a well-known, popular actor—even before his short-lived rap career really took off—Mark Wahlberg gained a name for …
26 Monday Aug 2013
A rose by any other name might still smell nice, but when an Italian noble family licenses its name to …
28 Sunday Apr 2013
From its origin as the developer of an app filled with cross-looking, animated birds, the Finnish company Rovio is hoping …
26 Tuesday Mar 2013
Tags
ad campaign, advertising, branding, MLB, NBA, Protect this House, Sloane Stevens, Under Armour, Under Armour39 digital performance monitor
Sports fans have long been familiar with the rallying cry for Under Armour and its line of athletic gear: “Protect …
19 Tuesday Feb 2013
In a nearly $1 billion initiative, Disney plans to roll out a massive new system in all its parks that …
09 Saturday Feb 2013
For more than 40 years, American Airlines had used the same logo: a pair of capital As, one red and …
22 Tuesday Jan 2013
A royal figure’s 80th birthday seems a likely cause for celebration—even, or perhaps especially, when that figure is a kindly …
24 Saturday Nov 2012
Abercrombie & Fitch was once one of the edgiest brands in America; its controversial catalogues outraged parents and delighted teenagers. …
21 Wednesday Nov 2012
Every year, millions of Americans wait impatiently for Girl Scout cookie time (and then find themselves wondering, “Did I really …
Grewal Levy Marketing News 