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Although 5G wireless technology is not yet widely available, it is coming, and the wireless carriers are getting ready. Much …
What 5G Means for Telecom Companies and Their Marketing Methods
18 Thursday Apr 2019
Category Archives: Chapter 13: Services: The Intangible Product
Don’t Want to Leave Home, Arizonians? Consider Grocery Deliveries, Now by Self-Driving Robots
28 Thursday Mar 2019
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The grocery delivery market continues to grow, albeit somewhat slowly. But a new addition to the service process may make …
Wearables that Want Your Sweat to Improve Your Service Access
04 Monday Mar 2019
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As we have discussed previously, the latest version of the Apple Watch offers novel and cutting-edge capabilities for measuring various …
Snooping on Babysitters, Before Even Hiring Them: The Predictim Service Promise
22 Friday Feb 2019
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For many working parents, the most important and most difficult purchase choice they face is finding a provider to care …
The Apple Watch Series 4: What Makes It Different from Previous Versions?
11 Tuesday Dec 2018
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When Apple introduces new versions of its innovative, popular products, it often highlights design improvements. And though the latest Apple …
Do Low Price Shoppers Want Service Too? Aldi Says So, and It’s Giving It to Them
10 Saturday Nov 2018
The central driving force for Aldi is clear: cut costs and be efficient, so that the prices charged to customers …
Casper Mattress Dreams Up a Creative Way to Mix Business with Marketing
28 Friday Sep 2018
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The mattress brand Casper has always tried to dream outside the box. The retailer first broke the mold by changing …
True to Its Name, Tesla Seeks to Position Itself as a Company that Sells Energy, Not Just Cars
07 Wednesday Mar 2018
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Two types of sales clerks now work in Tesla showrooms. There are car salespeople, who continue to tout the benefits …
A Big Meal and Some Big Data: The Expanding Uses of Data Mining and Analytics in the Restaurant Industry
31 Tuesday Oct 2017
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Big data are coming to a restaurant near you, offering the promise of more personalized services for consumers, higher profits …
Your Lyft Driver Will Be There in 6 Minutes, and Then You Can Go Get Some Taco Bell Together
20 Wednesday Sep 2017
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Ride-sharing companies already helped create an entirely new service industry. Now Lyft is seeking to innovate in this market yet …
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