Ride-sharing companies already helped create an entirely new service industry. Now Lyft is seeking to innovate in this market yet …
Your Lyft Driver Will Be There in 6 Minutes, and Then You Can Go Get Some Taco Bell Together
20 Wednesday Sep 2017
Category Archives: Chapter 13: Services: The Intangible Product
Hotels on Wheels: A Service Innovation
01 Tuesday Aug 2017
With a new service, the startup firm Cabin promises an easier travel experience. On its pilot route, from San Francisco …
Guests Only: Hotels Woo Guests with Exclusive Spaces
08 Monday May 2017
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Planning a visit to a big city this summer? Do not be surprised to see “Guests Only” signs popping up …
Tourism Companies Assure Clients: That Cramped Airline Seat Is Worth It!
02 Tuesday May 2017
Vacations are all about the destination. The journey to get there is rarely as pleasant. Travel, be it by plane, …
Coming Soon to an iPhone Near You: Original Programming from Apple, Inc.
21 Tuesday Mar 2017
Sales of the iPad and iPhone may be slowing, but do not count Apple, Inc., out of the entertainment game …
Luxury Resorts Partner with Auto Manufacturers to Provide a Ride to Remember
25 Wednesday Jan 2017
Need a ride? Check in to one of the top hotels or resorts in the nation and you may find …
First-Grade Marketing: How Public Schools Are Trying to Reach Their “Customers”
22 Tuesday Nov 2016
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Marketing for public schools once might have involved printing flyers for the school play or sending messages to parents to …
A Joint Venture that Ventures into an Autonomous Future: Uber and Volvo Work Together to Eliminate the Need for Drivers
12 Wednesday Oct 2016
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A $300 million joint venture between the driving service Uber and the car manufacturer Volvo plans to make rides a …
Can an Airline Be Both Inexpensive and On Time? Spirit Aims to Find Out
22 Monday Aug 2016
If you fly Spirit Airlines, your fare will be pretty cheap. But your final cost is likely to be much …
When Getting It Right Isn’t Quite as Fun as Getting It Wrong: The Starbucks Ordering App and the Names on Cups
05 Tuesday Jul 2016
When Starbucks introduced its mobile ordering app, there was lots of commentary about what it meant for consumers. They could …