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The growth of Uber has been massive and rapid, and as its current chief marketing officer notes, that level of …
Uber’s Multipronged Effort to Regain a Positive Reputation, with Riders and Drivers
06 Monday May 2019
Category Archives: Chapter 13: Services: The Intangible Product
What 5G Means for Telecom Companies and Their Marketing Methods
18 Thursday Apr 2019
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Although 5G wireless technology is not yet widely available, it is coming, and the wireless carriers are getting ready. Much …
Don’t Want to Leave Home, Arizonians? Consider Grocery Deliveries, Now by Self-Driving Robots
28 Thursday Mar 2019
The grocery delivery market continues to grow, albeit somewhat slowly. But a new addition to the service process may make …
Wearables that Want Your Sweat to Improve Your Service Access
04 Monday Mar 2019
As we have discussed previously, the latest version of the Apple Watch offers novel and cutting-edge capabilities for measuring various …
Snooping on Babysitters, Before Even Hiring Them: The Predictim Service Promise
22 Friday Feb 2019
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For many working parents, the most important and most difficult purchase choice they face is finding a provider to care …
The Apple Watch Series 4: What Makes It Different from Previous Versions?
11 Tuesday Dec 2018
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When Apple introduces new versions of its innovative, popular products, it often highlights design improvements. And though the latest Apple …
Do Low Price Shoppers Want Service Too? Aldi Says So, and It’s Giving It to Them
10 Saturday Nov 2018
The central driving force for Aldi is clear: cut costs and be efficient, so that the prices charged to customers …
Casper Mattress Dreams Up a Creative Way to Mix Business with Marketing
28 Friday Sep 2018
The mattress brand Casper has always tried to dream outside the box. The retailer first broke the mold by changing …
True to Its Name, Tesla Seeks to Position Itself as a Company that Sells Energy, Not Just Cars
07 Wednesday Mar 2018
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Two types of sales clerks now work in Tesla showrooms. There are car salespeople, who continue to tout the benefits …
A Big Meal and Some Big Data: The Expanding Uses of Data Mining and Analytics in the Restaurant Industry
31 Tuesday Oct 2017
Big data are coming to a restaurant near you, offering the promise of more personalized services for consumers, higher profits …