The terms and names that marketers use to describe their offerings are often critically important. Consumers might refer to carbonated …
Kola House Restaurant: Ensuring a Service Experience that Includes Pepsi
30 Wednesday Mar 2016
Category Archives: Chapter 13: Services: The Intangible Product
A Service for Fliers, a Moneymaker for Airlines: WiFi-Enabled Shopping in the Air
28 Monday Mar 2016
There is a new retail channel taking off—literally. The “onboard, online retail business” refers to the options that more and …
Take a Yoga Class, Watch a Yoga Demonstration, Then Buy New Yoga Pants: How Lululemon Seeks to Become a One-Stop Shop for Yogis
01 Monday Feb 2016
There are some new, service-oriented offerings available in the newly open, flagship, Manhattan-area Lululemon store. Approximately one-third of the store …
Product, Delivery, and Service, All in One Place: The Future of Home Services Markets
16 Thursday Jul 2015
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Approximately 85 million customers buy items from Amazon that require some sort of installation or construction, from large screen televisions …
Engaging Viewers as Well as Listeners: Spotify’s Plans to Diversify its Offerings
13 Monday Jul 2015
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Some recent reports reveal that Spotify has some new tricks up its sleeve. The music streaming service has met with …
Adding More Letters Along with More Services: HBO, HBO Go, and Now, HBO Now
23 Thursday Apr 2015
The arrival of HBO Now in the U.S. market marks the first time that the premium content provider will be …
Finding a Perfect Match: How EHarmony Leverages Users’ Data to Identify Dates—and Their Consumption Patterns
20 Friday Mar 2015
Some of the same information that enables EHarmony, the online dating service, to connect romantic partners is exactly the same …
Making Books Truly Interactive: How Simon & Schuster Is Leveraging the Popularity of Authors to Create a New Consumer Market
25 Wednesday Feb 2015
When a lifestyle guru or health advocate publishes new proscriptions and suggestions, fans often flock to the books, in search …
How Mobile Phones and Payments Have Created a Viable New Market at the Bottom of the Pyramid
30 Friday Jan 2015
We might imagine that the greatest spread of mobile technology is among middle-class and wealthy consumers who demand the most …
Did You Hit the Weights or Swim a Lap Today? Your University Wants to Know—For a Good Reason
03 Wednesday Dec 2014
When universities and colleges announce the opening of a new sports facility or recreational center, students might feel reassured that …