The latest supply chain trend seems just a little too similar to an old and not particularly successful trend for …
How Much Can You Get Delivered to Your Door—and More Critically, For How Much Longer?
23 Thursday Oct 2014
Category Archives: Chapter 13: Services: The Intangible Product
Recovering from a Data Breach: Target’s Continuing Marketing Efforts and Pulled Campaigns
06 Sunday Apr 2014
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The security breach that Target suffered recently affected every aspect of the retail chain’s business, from its personnel (i.e., a …
Small Firms, Dynamic Pricing: Using Algorithms to Adjust Prices to Demand
03 Monday Mar 2014
The concept of dynamic pricing suggests that sellers can and should adjust the prices they charge according to the demand …
Clouding Over the Computer: IBM’s Revised Focus and Spending Allocations
22 Saturday Feb 2014
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As their computing power and security demands escalate, few businesses want to maintain their own hardware and servers anymore. Instead, …
Taking a Sponge to Social Media: With Its Latest Promotion, Ajax Tries to Clean Your Clutter
14 Friday Feb 2014
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Ajax, Ajax Social Wipes, Facebook, social media, Spam, twitter
Faced with the task of cleaning house, consumers love convenient new options. Ajax, the consumer products brand that focuses on …
Finding, Reserving, Ordering, Paying for, and Reviewing Your Fine Dining, All on Your Phone
27 Monday Jan 2014
Is the starving artist, making ends meet by waiting tables, soon to be a thing of the past? The expanding …
Exporting Service with a Smile: Customer Service Spreads to Russia
21 Tuesday Jan 2014
With its long history of people struggling for subsistence, its geography marked by a vast Siberian landscape, and a culture …
A Hotel that Lets You Get Away from it All—By Letting You Expand Your Twitter Feed
14 Thursday Nov 2013
In a world in which texting injuries—such as the accidents that happen when people walk into a lamppost because they …
The Humanization Trend: Turning a Passion for Pets into Profits for Hotels
17 Thursday Oct 2013
Pet-friendly hotels may be old news, but they also are not nearly enough for modern pet “parents.” Today’s offerings instead …
Finding a Virtual Cabin on Your Own Walden Pond? Six Apps to Help Consumers Step Back from Technology
18 Wednesday Sep 2013
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Cellcontrol, driving apps, exercise apps, marketing, netflix, Ranger! Park Finder, Smartphone Apps, tablet reading, technology, website blockers
When technology becomes too much, where do modern consumers turn? To more technology, of course. In the face of growing …