According to one estimate, approximately one-fifth of the hospitals in the United States will seek to merge with other providers …
Modern Healthcare: A New Environment Marked by Merging Forces and Efficiency Goals
10 Tuesday Sep 2013
Category Archives: Chapter 13: Services: The Intangible Product
The Increasing Costs of Play: New Offers and Pricing by Disney and Universal Theme Parks
26 Monday Aug 2013
The price to get into Disneyland, in Anaheim, Calif., just increased by $5, to $92 ($86 for children). The price …
Making the Familiar New: Revising the UNCF Slogan to Focus on Charitable Giving as an Investment
26 Monday Aug 2013
Tags
Charitable Giving, Markeitng Environment, marketing, Non-Profit, Public Relations, services, UNCF
The idea that “A mind is a terrible thing to waste” is a familiar notion to generations of students who …
Have Online Advertisers Been Doing it All Wrong? New Metrics to Measure Consumers’ Ad Engagement
04 Saturday May 2013
Determining how consumers perceive, interact with, and respond to advertisements posted on the websites they visit remains the Holy Grail …
Adding Dieticians to Supermarkets and Turning Grocery Stores into Wellness Providers
30 Tuesday Apr 2013
Increasing numbers of supermarkets now feature a new type of employee who floats among aisles, offering advice and suggestions for …
Captain Hook Would Be Proud: Movie Piracy and YouTube
29 Friday Mar 2013
Tags
Content ID, Disney, Halloween, Marketing Ethics, Peter Pan, Piracy, services, Snow White and the Seven Dwarfs, The Three Faces of Eve, Youtube, YouTube Rentals
When Viacom sued YouTube in 2007, it alleged that the online video sharing site was liable for the presence of …
Black Knee Socks as a Fashion Trend? A Clothing Line by the U.S. Postal Service
22 Friday Mar 2013
The woes of the U.S. Postal Service have been well publicized. The government service keeps losing money, even as stamp …
The Magic Kingdom Gets a Little More Magical with MyMagic+ (and Some Cool Wristbands)
19 Tuesday Feb 2013
In a nearly $1 billion initiative, Disney plans to roll out a massive new system in all its parks that …
Put Your Amazon Purchases on Your Apple Device: Another Step Toward Making Music Available Everywhere
17 Sunday Feb 2013
Amazon and Apple might be locked in a vicious battle for music consumers’ money. But for most consumers, choosing one …
The Global Appeal of a Distinctly American Brand: The Rebranding Efforts of American Airlines
09 Saturday Feb 2013
For more than 40 years, American Airlines had used the same logo: a pair of capital As, one red and …