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Category Archives: Chapter 14: Pricing Concepts for Establishing Value

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Minimum Pricing Fight Continues

28 Tuesday Apr 2009

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 07: Business-to-Business Marketing, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management

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kays kloset, minimum pricing, supreme court

In 2007, the U.S. Supreme Court reversed a long-standing law and said some minimum price agreements are legal under federal …

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The Nano

15 Wednesday Apr 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 08: Global Marketing, Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value

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india, nano, tata

New Delhi is filled with horse-drawn carts, bicycles, scooters, taxis, and private cars. As the growing Indian middle class demands …

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Netflix Prices Blu-ray Disc Rentals

12 Sunday Apr 2009

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts

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blu-ray, dvd, internet video, netflix

For Blu-ray rentals, Netflix now charges $20.99 per month for its basic plan, with three movies at a time. This …

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Sony and Google Tango with E-Books

25 Wednesday Mar 2009

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts

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ebook, ereader

Sony Electronics and Google are teaming up to distribute e-book content to consumers, behind Amazon.com, the first mover in this …

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The Price of Confidence

18 Wednesday Feb 2009

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value

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CPG, deodorant, formula, premium price

In this economy, deodorant sales are way up! Is everyone so stressed out that they are sweating a lot more …

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Is Starbucks Getting too Promotional?

12 Thursday Feb 2009

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value

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Dunkin Donuts, mccafe, mcdonalds, oatmeal, premium price, promotional, recession, Starbucks

Starbucks is making changes to its strategy during the recession. Howard Schultz, the CEO, reunited with the company about a …

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Retailers Cut Costs, Lower Prices, and Decrease Inventory

30 Friday Jan 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management

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jcrew, premium price, price points, recession, retailer

After last year, retailers are really going to have to get smart about their operations if they hope to stay …

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Apple Changes Pricing

12 Monday Jan 2009

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 14: Pricing Concepts for Establishing Value, Chapter 16: Supply Chain Management

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apple, itunes, price tiers

Apple is changing its fixed music pricing strategy to feature three-tiered pricing. The company, the world’s largest music retailer, has …

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How Much Peanut Butter Is Really in There?

10 Saturday Jan 2009

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value

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national brands, Private label, recession, skippy, value

We have heard a lot about the rising costs of food, but costs are rising even more than consumers might …

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Minimum Pricing

26 Friday Dec 2008

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management

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minimum prices, msrp, playstation

Some products never go on sale. The video musical game Guitar Hero World Tour Band Kit, by Activision Blizzard, is …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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