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The 46th Super Bowl, featuring the New England Patriots and the New York Giants, is right around the corner. But …
A New Position in the Super Bowl: Chief Chocolate Officer
03 Friday Feb 2012
Category Archives: Chapter 18: Integrated Marketing Communications
Fun with Food … Websites?
02 Thursday Feb 2012
Not all modern businesses sell online, but nearly all of them need some online presence. For Bi-Rite Market, a gourmet …
The Animals Are Entering the Ring Early
16 Monday Jan 2012
The typical protocol for marketing new films is to offer sneak previews one week in advance of their release. But …
Digital Billboards that Recognize You
14 Saturday Jan 2012
Posted in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
When it comes to privacy, the march of advancing technology continues to create more questions than answers. Google’s ads are …
Gaining Social Clout through Klout
13 Friday Jan 2012
Tags
bloggers, britt hackmann, fashions night out, FNO 2011, FNO 2012, gretchen hackmann, jason binn, Klout, marketing fashion, Nubry, parties, social
Getting into the coolest parties in town used to require attaining stardom or at least socialite status. But today, technology …
Mobile Fashion Apps
11 Wednesday Jan 2012
Posted in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
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fashion, fashionably marketing, Gretchy, iphone fashion, mobile, mobile apps, Nowness, Nubry, style, Stylish girl
More than 100 million people have smartphones. Approximately half of them make purchases on these devices. Thus, mobile marketing is …
Soap Brand, Ivory, Rebrands after 150 years
10 Tuesday Jan 2012
Tags
It isn’t easy to make something that has been around for nearly 150 years look new. But Proctor & Gamble …
Introducing the Kindle Fire
16 Wednesday Nov 2011
Posted in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
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Amazon, ereader, ipad, kindle, kindle fire, mobile commerce, tablet
When Apple changed the market with the iPad, it was only a matter of time before competitors tried to match …
One Brand with a Local Feel
08 Tuesday Nov 2011
Tags
Applebee’s has always tried to be true to its “Eating good in the neighborhood,” tagline by maintaining a local focus …
Taking a Tip from Hulu: YouTube’s Latest Moves
07 Monday Nov 2011
Posted in Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product, Chapter 15: Strategic Pricing Concepts, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
Tags
advertising online, content, hulu, netflix, video online, Youtube
Although some of its most popular content remains amateur videos of extreme sport accidents, cats, or child singers, YouTube’s latest …
Grewal Levy Marketing News 