05 Saturday Jul 2014
Tags
Amazon, Canal Plus, France, Germany, Hollywood, House of Cards, netflix
In its home country, Netflix has approximately 34 million U.S. subscribers. That’s a lot of streaming viewers, but it isn’t …
25 Wednesday Jun 2014
On the most recent Black Friday (i.e., the day after Thanksgiving, when many retailers make enough profit for the year …
25 Saturday Jan 2014
Tags
It is a partnership that provides a study in opposites. The U.S. Postal Service, with a legacy of hundreds of …
13 Monday Jan 2014
A well-known rule of marketing stems from decades-old research that showed that when a marketer presents three versions of a …
20 Wednesday Nov 2013
Amazon’s Prime service is a substantial revenue source for the company. To encourage even greater adoption of the $79 annual …
26 Monday Aug 2013
17 Sunday Feb 2013
Amazon and Apple might be locked in a vicious battle for music consumers’ money. But for most consumers, choosing one …
23 Friday Nov 2012
A report published by a retail group each year provides a listing of stores, sellers, ideas, people, and concepts that …
16 Wednesday Nov 2011
Posted in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
Tags
Amazon, ereader, ipad, kindle, kindle fire, mobile commerce, tablet
When Apple changed the market with the iPad, it was only a matter of time before competitors tried to match …
01 Thursday Sep 2011
Few viewers limit themselves to televisions to get access to television shows anymore. But as more and more consumers tune …
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