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With a measured pace, Taco Bell is testing out new ways to welcome customers to its quick serve locations. In …
Decorating Taco Bell: A Targeted Approach to Remodeling
07 Thursday Jul 2016
Tag Archives: branding
Branding America on a Beer Can: Is It Patriotism, or Is It Politics?
21 Tuesday Jun 2016
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Marketing, branding, and packaging campaigns often involve months of preparation and planning, such that when Budweiser first came up with …
Selling Out or Selling Well? The Use and Choice of Popular Music in Advertising Campaigns
05 Tuesday Apr 2016
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What’s your reaction when one of your favorite songs, by one of your favorite brands, pops up in a commercial …
A Bark for Branding: The Reemergence of Target’s Bullseye Mascot
19 Friday Feb 2016
There was a time, just a few years back, when Target seemed to pull back from its hip, clever approach …
Adidas’s Two-Pronged Approach: High-Tech Innovation and High-Fashion Yeezy
26 Tuesday Jan 2016
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For most of its history, adidas has relied on its innovative and technical capabilities. That is, its distinctive claim has …
From the Counterculture to the Runway: How Did Birkenstocks Become Fashionable?
11 Thursday Jun 2015
Hippies wear them. Rebels, dropouts from conventional consumerism, flower children—all images traditionally associated with Birkenstocks, the clunky, cork-soled sandals that …
When the Weekend Doesn’t Work: Why Kate Spade Is Shuttering its Saturday Brand
12 Tuesday May 2015
Female professionals love Kate Spade’s simple, fun image—but only if carrying one of the brand’s bags also makes a clear …
A Real-Life Case Study in Real Time: Detailing the Marketing Process for Cow Wow Milk
20 Tuesday Jan 2015
In a series of articles, The New York Times described the marketing pathways for a new company faced with a …
The Retail Hot Potato: The Different Approaches of Macy’s and JCPenney to Martha Stewart Living
11 Friday Oct 2013
The latest developments in the love triangle (or perhaps more accurately, profit triangle) among Martha Stewart’s self-named brand and its …
Seeing Competition More Clearly: PearleVision’s Marketing Push to Regain Share and Defend Against Emerging Channels
26 Monday Aug 2013
The optical conglomerate Luxottica owns three famous brands associated with spectacles: PearleVision, LensCrafters, and Sunglass Hut. But this parent company …
Grewal Levy Marketing News 