From its origin as the developer of an app filled with cross-looking, animated birds, the Finnish company Rovio is hoping …
Getting Angry in New Realms: As Angry Birds Enters the Video Market, Rovio Expands Its Brand
28 Sunday Apr 2013
Tag Archives: branding
The Targeting and Technology Underlying the Shift in Under Armour’s Advertising Campaign
26 Tuesday Mar 2013
Tags
ad campaign, advertising, branding, MLB, NBA, Protect this House, Sloane Stevens, Under Armour, Under Armour39 digital performance monitor
Sports fans have long been familiar with the rallying cry for Under Armour and its line of athletic gear: “Protect …
The Magic Kingdom Gets a Little More Magical with MyMagic+ (and Some Cool Wristbands)
19 Tuesday Feb 2013
In a nearly $1 billion initiative, Disney plans to roll out a massive new system in all its parks that …
The Newest Corvette: Stingray or Chevrolet’s Painful Sting?
11 Monday Feb 2013
Tags
branding, Chevrolet, consumer behavior, Corvette, General Motors, marketing, Product Design, segmentation
For many consumers, Corvette is a brand unto itself, with little relation to its parent company Chevrolet or umbrella General …
A PR Move that Might Just Boost the Economy: Walmart’s Purchasing and Employment Commitments
07 Thursday Feb 2013
Walmart’s environmental sustainability initiatives have made big news for the past several years. At the start of the new year, …
Putting Babar and His Family on Parade: A Promotional Campaign for an Old Childhood Friend
22 Tuesday Jan 2013
A royal figure’s 80th birthday seems a likely cause for celebration—even, or perhaps especially, when that figure is a kindly …
Abercrombie & Fitch Losing Its Edge
24 Saturday Nov 2012
Abercrombie & Fitch was once one of the edgiest brands in America; its controversial catalogues outraged parents and delighted teenagers. …
The Phone Wars: Desperate Nokia Embraces Misleading Advertising
03 Saturday Nov 2012
It must be hard for Nokia. Once the market leader in the mobile phone market, the company has struggled to …
The Next Generation for Seventh Generation
19 Sunday Aug 2012
Two years ago, the green cleaning and personal care products company Seventh Generation fired its founder. A year later, it …
Not Content to Win the Pizza Contest, Pizza Hut Takes On Subway
17 Friday Aug 2012
Grewal Levy Marketing News 