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Grewal Levy Marketing News

Tag Archives: data

U.K. Government Explores the Use of Emissions Zones and Surveillance Technology

18 Tuesday Mar 2025

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior, Marketing Tidbits

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data, Government, nhs, privacy

London’s government appears determined to lower emissions; it also appears strapped for cash. The global capitol introduced an ultra-low emission zone plan in 2019, which imposed a daily fee on polluting vehicles (gas cars built before 2006, diesel engines built before 2015) that came into central London. By 2023, the fees applied throughout Greater London. The goal was to lower the emissions created in the city and encourage greater uses of more sustainable transportation options. Building on these efforts, London’s mayor Sadiq Khan recently suggested adding surveillance systems and monitors throughout the city, to track cars as they entered the ultra-low emission zones. At the same time, the national government reportedly is considering monetizing satellite surveillance technology that could be used to track the vehicles. Seeking these alternative sources of revenue seems critical; efforts to encourage consumers to switch to electric cars promise to eliminate approximately 25 billion pounds worth of revenue that the country currently earns from fuel taxes. Yet shifting the burden to consumers raises some legitimate questions too. The emission plan arguably affects working-class people disproportionately and detrimentally. As the cost of living in London has risen to untenable levels, they have fled to more remote areas, which offer relatively fewer public transportation options. Other challenges to the policies raise questions about their efficacy; an Imperial College London study suggested that the emission zones actually had little effect on air quality, at least in the months following their implementation. Lawmakers must come together quickly, to weigh policy options that will balance fiscal goals with public interest.

Sources: Phillip Inman, “If You Let Google Have Your Data, Why Not the NHS?” The Guardian, October 19, 2024; “The Ultra-Low Emission Zone for London,” London Assembly

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Canary in the Data Mine: The Ethics of Sharing Automobile Data 

18 Tuesday Jun 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 10: Marketing Research, Chapter 12: Developing New Products

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automobile, Car, data, ethics, Insurance

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Smart cars are getting smarter. To achieve this outcome, automakers such as General Motors, Ford, Honda, Kia, and Mitsubishi have …

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How Much Is Your Search History Worth? Would $10 Cover It? Amazon’s Latest Prime Day Offer and Strategy

29 Thursday Aug 2019

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research

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Amazon, data, ecommerce, technology

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On Prime Day, Amazon issues up some of the best deals of the year, looking to get more and more …

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Establishing the Need-to-Know Guidelines for Privacy: Google Makes a Judgment Call

30 Friday Nov 2018

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 12: Developing New Products

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data, Google +, online privacy, privacy

When Alphabet Inc. launched its Google+ social network, it was hoping to introduce a new service that would compete effectively …

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To What Extent Is YouTube Responsible for Protecting Children from Targeting?

18 Sunday Nov 2018

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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data, data analytics, Google +, Kids, technology, Youtube

The official terms of service that govern consumers’ uses of YouTube state that all users must be at least 13 …

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Just a Little Bit Creepy, or Way Too Far? How Spotify and Netflix Are Using Their Highly Specific Data Analysis Results

06 Tuesday Feb 2018

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 09: Segmentation, Targeting and Positioning, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, data, Marketing Ethics, Marketing Research, netflix, Spotify

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Consumers might say they know that streaming services, such as Netflix and Spotify, gather lots of data about their preferences …

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Vacuuming Up More than Dirt: The Information Collected by Roomba and Its Potential Uses

26 Tuesday Sep 2017

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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data, Marketing Ethics, Roomba

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Many consumers leave their house in the morning to go to work or school, leaving their automatic vacuum turned on …

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Feeding Watson: In IBM’s Constant Pursuit for More Data, the Weather Company Is the Latest Contributor

01 Tuesday Dec 2015

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research

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data, IBM, Marketing Research

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Watson, IBM’s super computer (and Jeopardy champion), is a remarkable achievement, but it also is only as good as the …

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Data Analytics: The Science of Retail Marketing

07 Thursday Jan 2010

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 10: Marketing Research, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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data, data analytics, wet seal

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The data that retailers can gather using modern tools and technical capabilities enable firms like Walmart, Target, Wet Seal, and …

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Treating your Loyal Customers Well

18 Sunday Oct 2009

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product, Chapter 19: Advertising, Public Relations and Sales Promotions

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Analytics, data, harrahs, information, loyalty, points, rewards

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Companies can save a lot of money if they target customers accurately with relevant offers. Customers who are loyal to …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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