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When the Disney corporation purchased all the intellectual property and rights associated with Star Wars, it naturally wanted to make …
Disney World’s Galactic Starcruiser Crashes and Burns
29 Thursday Jun 2023
Tag Archives: Disney
A Cultural and Ethical Battle over a Live Action Heroine: Controversy in the Credits for Mulan
08 Thursday Oct 2020
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Excitement about Disney’s live-action remakes of some of its most popular movies has been intense, and the anticipation surrounding Mulan …
Should Streaming Services Hype Competitors’ Offerings? Disney’s Netflix Ad Ban
02 Thursday Jan 2020
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When people only watched network television broadcasts, it was a widely accepted norm that one network simply would not accept …
The Most Anticipated Sequel of the Year (for Toy Retailers)
20 Thursday Apr 2017
Posted in Chapter 12: Developing New Products
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Walt Disney Co. and other major retailers are hopeful that history will repeat itself when it comes to the success …
Disney’s Demand and Supply: Using Higher Prices to Help Ensure Customer Satisfaction
22 Tuesday Mar 2016
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Some companies choose to raise prices to earn more profits. Others do so in response to increased prices on their …
The Most Powerful and Appealing Target Market Might Be … Your Mom?
17 Thursday Sep 2015
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There are a lot of moms out there. And in a breathtakingly clever way, Disney has figured out a way …
Leaving Drawings in the Drawing Room: How Disney Is Leveraging Its Inventory of Animated Films for Live-Action Success
27 Monday Apr 2015
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While its partner company Pixar continues to break new ground in animated movies, Walt Disney Pictures is taking a different …
May the Force Be with You. And You. But Not You. Maybe You … Defining the Star Wars Canon
28 Friday Feb 2014
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2015, Canon, Disney, Expanded Universe, George Lucas, J.J. Abrams, Lucasfilm Story Group, Star Wars
The Star Wars universe has been undergoing some significant changes lately: the purchase of the franchise by Disney, moving the …
The Increasing Costs of Play: New Offers and Pricing by Disney and Universal Theme Parks
26 Monday Aug 2013
The price to get into Disneyland, in Anaheim, Calif., just increased by $5, to $92 ($86 for children). The price …
Netflix Seeks to Ensure Customer Loyalty Among the Very Youngest Consumers
30 Saturday Mar 2013
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Arrested Development, Disney, DreamWorks, House of Cards, LucasFilm, marketing, Marketing Environment, netflix, New Product Development, segmentation, targeting, Turbo: F.A.S.T.
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Netflix has had a rough decade so far. Beset by increasing competition from Amazon, Apple, and cable on-demand services—and hindered …
Grewal Levy Marketing News 