The number of musicians singing about the timepieces they sport on their wrists continues to grow, especially in the rap …
A Flex on the Wrist: Rap Brags that Might Promote Luxury Watch Brands
04 Monday Feb 2019
Tag Archives: establishing value
“Opulence in Value”: The Taco Bell Campaign to Establish Both Its Appeal and Its Low Price
28 Wednesday Feb 2018
For Taco Bell, value does not mean cheap; rather, value is essential to its very identity and promise to customers. …
The Secret to Nissan’s Success: Fleet Sales
26 Monday Feb 2018
In pursuit of its goal of accounting for 10 percent of the U.S. automotive market, Nissan has adopted a different …
The Publishing Wars, the Final Chapter: Apple Conspired to Raise Prices on eBooks
24 Thursday Mar 2016
If you look back in the archives of our abstracts on this site, you can find several previous summaries of …
Pricing Trends in the Airline Market
29 Monday Feb 2016
For years, even as Southwest and JetBlue beat the major airline carriers on price, the big names like United, American, …
When Giving Away Products for Free Might Be More Profitable than Selling Them: The Unique Partnership of U2 and Apple
29 Wednesday Oct 2014
The release of the latest iPhone model is always a pretty big deal, with consumers, industry experts, and competitors watching …
Grewal Levy Marketing News 