When General Motors (GM) first introduced its Volt gas–electric hybrid vehicle, it anticipated sales of around 60,000 cars per year. …
Developments in the Electric Car Market: How GM Plans to Compete with Tesla
11 Wednesday Feb 2015
Tag Archives: GM
Defining the Value of the Intangible: Why the Big 3 Car Companies Are Springing for Detroit’s Art Collection
23 Wednesday Jul 2014
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Art Collection, Big 3 Car Companies, Chevrolet, Detroit, Ford, GM
During the height of the recent economic recession, the U.S. automotive industry was mired in debt and lost sales, prompting …
Passing the Buck on a Fatal Flaw: How GM Allowed a Dangerous Product Defect to Persist for Years
06 Tuesday May 2014
Engineers at General Motors (GM) realized in 2009 that the ignition switch in thousands of its Chevrolet Cobalt sedans were …
Cereal Coopetition: General Mills’ Attempts to Get Other Brands to Advertise More
25 Friday Oct 2013
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Atkins, cereal, General Mills, GM, John Bryant, kellogg, Low Carb, Post
The cereal industry has been beset by a wealth of setbacks due to trends in the wider consumer environment. People …
The New Global Automotive Trends
03 Friday Feb 2012
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In past decades, when U.S. car buyers were the main market for automobiles, car makers could develop designs that appealed …
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