Tag Archives: online

Gallery

Multichannel Retailing and Localizing

06 Sunday Nov 2011

Posted by in Chapter 03: Social and Mobile Marketing, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

≈ 2 Comments

Tags

, , ,

Multichannel retailing involves selling merchandise through multiple distribution channels including stores, online, mobile, catalog, and phone.  While many retailers claim …

Continue reading →

Gallery

Every Day Is Like … Monday?

01 Wednesday Dec 2010

Posted by in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

, ,

On the Monday after Thanksgiving weekend, even those consumers afraid of visiting the malls on Black Friday go shopping. But …

Continue reading →

Gallery

Videos Online

01 Wednesday Dec 2010

Posted by in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

, , , ,

Technology improvement, communication trends, and the quest to maximize profits during the holiday season have spurred new ways for e-retailers …

Continue reading →