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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: online

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Do Not Pass Go: U.S. Government Challenges Advertisement Monopolies

21 Thursday Nov 2024

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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ads, anti-trust, digital marketing, online

Ads feel inescapable. Signing on to a streaming platform usually means signing up to see a glut of ads, especially …

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Do Consumers Really Want Grocery Delivery? If They Do, Amazon Is Determined to Make It Happen 

23 Tuesday Jan 2024

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

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Amazon, food, Groceries, Grocery Delivery, online, Retailing

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Ideas, innovations, and experiments for effective grocery delivery have been cropping up for decades at this point. The conventional wisdom …

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Multichannel Retailing and Localizing

06 Sunday Nov 2011

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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localization, multichannel, online, recommendations

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Multichannel retailing involves selling merchandise through multiple distribution channels including stores, online, mobile, catalog, and phone.  While many retailers claim …

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Every Day Is Like … Monday?

01 Wednesday Dec 2010

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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ecommerce, online, shopping online

On the Monday after Thanksgiving weekend, even those consumers afraid of visiting the malls on Black Friday go shopping. But …

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Videos Online

01 Wednesday Dec 2010

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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Analytics, online, overstock, retailers, techniques

Technology improvement, communication trends, and the quest to maximize profits during the holiday season have spurred new ways for e-retailers …

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Alice Takes Care of Everyone

07 Wednesday Oct 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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alice, CPG, e-commerce, online, p&g

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The name is meant to evoke a responsible household manager, someone who never lets you run out of toilet paper. …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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