In India, the battle for shares of the growing cola market is intense. But the target market of Indian consumers …
Flipping the Approach: How Pepsi Is Using Packaging to Drive Advertising, Instead of the Other Way Around
22 Thursday Sep 2016
Tag Archives: Product Branding
What’s That Scent You’re Wearing? Chanel? Oh No, It’s a Bentley
25 Wednesday Mar 2015
Luxury carmakers are everywhere, though not always in the places you might expect. Well-known names such as Bentley, Lamborghini, Ferrari, …
A Bagel, Some Lox, and … Bacon Schmear? Philadelphia’s Creative New Cream Cheese Flavors
17 Monday Nov 2014
Once, there was just plain cream cheese that came in blocks. Then came along plastic tubs, lower fat varieties, and …
What Do the Big A and F Mean Now? Changing Fashion Trends and the Impacts for Abercrombie & Fitch’s Famous Logos
10 Monday Nov 2014
The prominent, obvious, distinctive logos that once represented the height of fashion are now signals that the wearer—and the brand …
Potential Restaurant Innovations, as Revealed by Trademark Applications
04 Tuesday Nov 2014
Observers with the time and inclination to comb through trademark or patent filings can uncover some interesting indications of where …
Tough Product Line Choices in Procter & Gamble’s Latest Divestment Moves
03 Friday Oct 2014
The chief executive of Procter & Gamble (P&G) A.G. Lafley has …
An Entryway to Luxury: The Latest Entry-Level Models from High-End Car Brands
01 Wednesday Oct 2014
For luxury carmakers, the lowest end models in their product lines often represent only a small portion of their sales. …
Underwear for Regular Guys, Modeled by Sort-of Regular Guys
13 Friday Sep 2013
Before he was a well-known, popular actor—even before his short-lived rap career really took off—Mark Wahlberg gained a name for …
Grewal Levy Marketing News 