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Tag Archives: Retailing

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Making Tracks to the Mall: The Prospects for Foot Locker

04 Tuesday Oct 2016

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

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Foot Locker, Retailing

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It used to be that malls drew traffic by posting huge, well-known anchor stores at the ends. When that model …

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A Service for Fliers, a Moneymaker for Airlines: WiFi-Enabled Shopping in the Air

28 Monday Mar 2016

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Airlines, Omnichannel Marketing, Retailing, services

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There is a new retail channel taking off—literally. The “onboard, online retail business” refers to the options that more and …

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The Off-Price Retail Revolution: High-End Names, Low-Price Options

09 Tuesday Feb 2016

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing

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Off-Price Retail, Omnichannel Marketing, Retailing

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The debate about whether department stores are disappearing or just undergoing a metamorphosis continues, with no evident end in sight. …

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Is Black Friday Good for Business or Bad for Employees—Or Both?

20 Friday Nov 2015

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 17: Retailing and Multichannel Marketing

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black friday, ethics, Retailing

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The day after Thanksgiving has long been a retailing dream, known widely as Black Friday (to signal the day that …

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The Varied Promises of the Internet of (Every)Things

09 Friday Oct 2015

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, Retailing, technology

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In previous newsletters, we’ve described how advanced technology might continue to increase the speed at which customers can get through …

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Pin It or Buy It: The Addition of Buy Buttons to Social Media Sites

07 Monday Sep 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 17: Retailing and Multichannel Marketing

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Instagram, Mobile Marketing, Multichannel Marketing, Pinterest, Retailing, social media

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After years of watching users express their deep desire to purchase and obtain products highlighted on their sites, the social …

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When Old School Methods Shine on New Tech: What Sets Kohl’s Successful Mobile App Apart

14 Thursday May 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 17: Retailing and Multichannel Marketing

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kohls, mobile app, Mobile Marketing, Multichannel Marketing, Retailing

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Cutting-edge technology companies and hipsters might not give a lot of credit to retailers as innovators. But when an international …

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“The Incredible Shrinking Retail Chain”: As Major Retail Names Close Stores, What Lessons Can We Take?

06 Friday Mar 2015

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing

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employment, Marketing Enviornment, Radio Shack, Retailing

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The shuttering of all of Radio Shack’s remaining stores has prompted various responses. For older consumers who remember visiting the …

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The Meaning of Best Value: Whole Foods’ Purpose-Based Marketing

05 Friday Dec 2014

Posted by Grewal Levy Marketing in Chapter 14: Pricing Concepts for Establishing Value, Chapter 17: Retailing and Multichannel Marketing

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green, Grocery Stores, pricing, Retailing, value, Whole Foods

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For some analysts, looking at Whole Foods’ dwindling sales numbers and decreased earnings, the solution is obvious: The grocery chain …

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What Do the Big A and F Mean Now? Changing Fashion Trends and the Impacts for Abercrombie & Fitch’s Famous Logos

10 Monday Nov 2014

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing

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Abercrombie & Fitch, Product Branding, Retailing

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The prominent, obvious, distinctive logos that once represented the height of fashion are now signals that the wearer—and the brand …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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