FreshDirect started out in Manhattan in 2002. When it decided to expand its operations, it has a lot of options. …
How FreshDirect Uses Data Analytics to Grow and Developed Specialized Customer Solutions
12 Thursday Mar 2015
Tag Archives: segmentation
In the Political Arena, Data Rules, but Data Means Little Without Appropriate Content
22 Thursday Jan 2015
By leveraging the massive amounts of data available about voters, political campaigns have gotten remarkably good at targeting. They can …
Demographic Similarities and Differences in Consumers’ Advertising Recall
19 Wednesday Nov 2014
In parallel surveys, a marketing research company tested which print advertisements readers remembered most from several English- and Spanish-language magazines. …
Are Baby Boomers Too Old for TV? Some Networks Seem to Think So
07 Friday Nov 2014
The western mystery show Longmire, aired on the A&E cable network, had a lot going for it. It was based …
The Strengths, Weaknesses, Opportunities, and Threats Facing McDonald’s Today
21 Tuesday Oct 2014
According to the most recent reports, the slump McDonald’s is experiencing currently is not only the worst in a decade, …
When Young Consumers Become Young Entrepreneurs: The Growing Trade by Gen Z
07 Tuesday Oct 2014
Generation Z is the latest cohort to emerge on the scene. These digital natives, born between 1997 and 2004, may …
An Entryway to Luxury: The Latest Entry-Level Models from High-End Car Brands
01 Wednesday Oct 2014
For luxury carmakers, the lowest end models in their product lines often represent only a small portion of their sales. …
The Macau Experience, for Budget Gamblers
30 Sunday Mar 2014
Macau is the new Vegas. Actually, it’s bigger than Vegas, raking in an estimated $45 billion in gambling revenue, which …
The Latest Fun with Facial Recognition
19 Saturday Oct 2013
Regardless of warnings by privacy experts, or even readers who have just discovered 1984, the latest examples of companies using …
The Generation Gap, Yet Again: When Older Marketers Address Younger Consumers, in All the Wrong Places
26 Monday Aug 2013
Tags
advertising, Beauty Products, Facebook, Forrester Research, Google +, integrated marketing communications, marketing, Marketing Environment, Millenials, segmentation
For marketing executives, choices about where and how much to spend to appeal to consumers should depend mainly on a …
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