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Tag Archives: services

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Black Knee Socks as a Fashion Trend? A Clothing Line by the U.S. Postal Service

22 Friday Mar 2013

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 16: Supply Chain Management

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New Product Development, Postal Service, services, supply chain, US Post Office

The woes of the U.S. Postal Service have been well publicized. The government service keeps losing money, even as stamp …

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The Magic Kingdom Gets a Little More Magical with MyMagic+ (and Some Cool Wristbands)

19 Tuesday Feb 2013

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product

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branding, Disney, loyalty, Positioning, services, targeting

In a nearly $1 billion initiative, Disney plans to roll out a massive new system in all its parks that …

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Put Your Amazon Purchases on Your Apple Device: Another Step Toward Making Music Available Everywhere

17 Sunday Feb 2013

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Amazon, apple, Cloud Player, marketing, mp3, music, Retailing, services

Amazon and Apple might be locked in a vicious battle for music consumers’ money. But for most consumers, choosing one …

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The Global Appeal of a Distinctly American Brand: The Rebranding Efforts of American Airlines

09 Saturday Feb 2013

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product

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American Airlines, global marketing, rebranding, services

For more than 40 years, American Airlines had used the same logo: a pair of capital As, one red and …

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Keeping the Cable Cord Intact Through Pricing Appeals

26 Saturday Jan 2013

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts

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cable, marketing, pricing, services, television

For many modern consumers, the only cable they want to worry about is the one that connects their wireless router …

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Promising Service without the Screaming: The Planet Fitness Approach to Gym Memberships

22 Tuesday Jan 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product

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Gym, marketing, New Year, services

It’s the start of a new year, which is always a great time for gyms. People make resolutions to get …

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Firms Take Online Reviews to Heart

25 Sunday Nov 2012

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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L.L. Been, online reviews, Retailing, services

Earlier this year, L.L. Bean Inc noticed that its Supima cotton Fitted Sheets (a top seller) was receiving negative customer …

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No Controversy Here: Drugstores Jump at the Opportunities Created by the Affordable Care Act

16 Friday Nov 2012

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 13: Services: The Intangible Product

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Affordable Care Act, CVS, marketing, Obamacare, services, Walgreens

Regardless of politics or where people stand on its passage, the Affordable Care Act is poised to have a radical …

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Everyone’s Doing It: The Race to Provide Brand-Specific Apps

15 Thursday Nov 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Brand-Specific Apps, marketing, services, Smartphone Apps

According to some estimates, the number of mobile devices in use globally soon will be greater than the number of …

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Google’s Ethical Crisis in China

13 Monday Aug 2012

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing, Chapter 13: Services: The Intangible Product

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China, ethics, global, Google +, internet, marketing, services

Google has struggled with balancing its motto (“Don’t be evil”), purpose (to provide access to information), and goal (a global …

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Blog Stats

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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