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Tag Archives: supply chain

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A Supply Chain and Public Health Crisis for Prescription and Generic Drugs

18 Tuesday Jul 2023

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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Prescription drugs, Public Health, supply chain

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How do we define a public health crisis? Some of them are obvious, as the COVID-19 pandemic taught the world. …

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New Cars Are Too Expensive for Most Buyers. But Then Again, So Are Used Cars. Where Does the Road Lead?

11 Tuesday Jul 2023

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions

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New Cars, pricing, supply chain, used cars

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In the U.S. new car market over the past decade, prices have been all over the proverbial map. In 2017 …

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The Risks and Rewards of Deregulating India’s Agricultural Markets

05 Monday Apr 2021

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Chapter 16: Supply Chain Management

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Farming, global, india, supply chain

Following its independence in 1947, one of the ways that India sought to ensure the welfare of its population was …

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Putting Plated on the Shelf: The Acquisition of a Meal-Kit Service by Albertsons

27 Friday Oct 2017

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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Albertsons, Omnichannel Marketing, Overview of Marketing, Plated, supply chain

Meal kits have become a prominent consumption channel, offering consumers the convenience of prepackaged portions and recipes, often delivered to …

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The Ethylene Market Gives a Clear Example of Supply and Demand in the Aftermath of Hurricane Harvey

10 Tuesday Oct 2017

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management

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Hurricane Harvey, Strategic Pricing, supply chain

The effects of Hurricane Harvey are unprecedented, and that description applies to markets as well. For example, the devastating storm …

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Automation Spreading to Yet Another Link in the Supply Chain: Driverless Trucking

02 Monday Oct 2017

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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Automation, Driverless Trucking, supply chain

Robots already are doing much of the work in supply chains, from picking orders in warehouses to stocking items on …

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Tesla’s Careful Balancing Act as the Model 3 Finally Arrives

28 Thursday Sep 2017

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 16: Supply Chain Management

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Channel Management, Marketing Environment, Model 3, supply chain, Tesla

It’s finally here! But then again, don’t get too excited. These are the mixed messages coming from Tesla as the …

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Rather than a Death Knell, Omnichannel Might Ring in Prosperity for Smart Distributors in the Supply Chain

10 Monday Apr 2017

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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distribution, Omnichannel Marketing, supply chain

In some ways, omnichannel initiatives seem likely to eliminate distributors from the supply chain. If consumers can access retail offerings …

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Leveling the Retail Playing Field, One RFID Sensor at a Time

13 Monday Mar 2017

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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Channel Management, RFID, supply chain

Online retailers have a distinct advantage over traditional brick-and-mortar stores: They can easily track a customer’s activities to help drive …

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An International Manufacturer and a Direct Seller: The Revised Role Embraced by Procter & Gamble

06 Tuesday Jan 2015

Posted by Grewal Levy Marketing in Chapter 16: Supply Chain Management

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Channel Management, online shopping, Procter & Gamble, supply chain

According to Alex Tosolini, the senior vice president of global eBusiness at Procter & Gamble (P&G), “Our job is not …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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