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Tag Archives: Supply Chain Management

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Supply Chain Responsibilities in the Opioid Crisis

18 Tuesday Jan 2022

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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COVID-19, Opioid Crisis, Supply Chain Management

The ramifications and damages due to the opioid crisis continue to be cataloged and measured. At the same time, questions …

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Another Type of Long-Haul Damage: The Lingering Supply Chain Challenges of COVID-19, Part II: Discount Shoppers

01 Monday Nov 2021

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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COVID-19, Discount shoppers, Supply Chain Management

For the segment of shoppers determined to find deals on the products they buy, whether in their everyday practices or …

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Luxury Watches in China: Even Traditional Markets Cannot Remain Static When Global Changes Hit

09 Friday Apr 2021

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning, Chapter 16: Supply Chain Management

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China, luxury, segmentation, Supply Chain Management, watches

The luxury watch industry is not a particularly dynamic one. It sells expensive, high quality timepieces to wealthy consumers. Purchases …

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Nearly Every Marketer Is Limiting its Product Lines, in an Attempt to Ensure It Can Provide at Least the Basics

11 Wednesday Nov 2020

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 16: Supply Chain Management

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consumer behavior, Product lines, Supply Chain Management

Although the effects of COVID-19 have been diverse and varied, a consistent implication is appearing among companies’ product line decisions. …

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Tesla’s Ongoing Evolution: Adding Manufacturing, Taking Over More of the Supply Chain

09 Wednesday Sep 2020

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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Supply Chain Management, Tesla

From its start, Tesla has adopted a unique positioning: Is it a tech firm? A product innovator and designer? An …

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A Direct Link to Snacks: PepsiCo’s PantryShop.com and Snacks.com Experiment

26 Friday Jun 2020

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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e-commerce, pepsiCo, Supply Chain Management

For shoppers in the coronavirus era who would prefer to avoid grocery stores altogether or, if they must go, want …

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When a Differentiation Advantage Becomes a Supply Detriment: Wendy’s Limited Fresh Beef Supplies

23 Tuesday Jun 2020

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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Supply Chain Management, Wendys

As a key distinction for its offerings, Wendy’s has always highlighted its use of fresh beef in its burgers, comparing …

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How FedEx Is Relying on a Marketing Executive to Redesign and Optimize Its Operations

07 Thursday May 2020

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 16: Supply Chain Management, Chapter 20: Personal Selling and Sales Management

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fedex, Overview of Marketing, sales management, Supply Chain Management

Marketing can benefit all aspects of a company, as recent developments at FedEx make clear. Led primarily by an executive, …

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The Drones Are Coming, and They’re Carrying Blood, But It’s Not as Scary as It Sounds

11 Tuesday Feb 2020

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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drone, Healthcare, Supply Chain Management

Getting medical specimens, critical drugs, and blood samples to and from hospitals and labs can be a logistical nightmare. Although …

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New Uses for Warehouse Space to Support Grocery Delivery Services

16 Thursday Jan 2020

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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Grocery Delivery, Supply Chain Management, Warehouse

The shift from brick-and-mortar retail toward ecommerce also prompted a parallel transition in the associated supply chains, as retailers sought …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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