• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: technology

Gallery

A Battle Royale for Gamers: Call of Duty Versus Fortnite

31 Wednesday Oct 2018

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products

≈ Leave a comment

Tags

Activisions, Call of Duty, Fortnite, technology, video games

The rapid rise and popularity of Fortnite has initiated a new mode of competition in the gaming sector—both in games …

Continue reading →

Gallery

China’s Social Credit System

24 Wednesday Oct 2018

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

≈ Leave a comment

Tags

Alibaba, China, digital tracking, Social Credit System, social media, social network, technology

Moving forward with an idea it first introduced a few years ago, China is looking into the potential for tracking …

Continue reading →

Gallery

Drones in the Sky, Questions on the Ground

18 Thursday Oct 2018

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products

≈ Leave a comment

Tags

construction, drone, ethics, new product, package delivery, photography, privacy, safety, technology, videography

As some of the hottest gadgets on the market, personal drones are selling in record numbers worldwide. Although the biggest …

Continue reading →

Gallery

The Varied Promises of the Internet of (Every)Things

09 Friday Oct 2015

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

≈ Leave a comment

Tags

Marketing Environment, Retailing, technology

In previous newsletters, we’ve described how advanced technology might continue to increase the speed at which customers can get through …

Continue reading →

Gallery

Finding a Virtual Cabin on Your Own Walden Pond? Six Apps to Help Consumers Step Back from Technology

18 Wednesday Sep 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 13: Services: The Intangible Product

≈ Leave a comment

Tags

Cellcontrol, driving apps, exercise apps, marketing, netflix, Ranger! Park Finder, Smartphone Apps, tablet reading, technology, website blockers

When technology becomes too much, where do modern consumers turn? To more technology, of course. In the face of growing …

Continue reading →

Gallery

Modern Healthcare: A New Environment Marked by Merging Forces and Efficiency Goals

10 Tuesday Sep 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 13: Services: The Intangible Product

≈ Leave a comment

Tags

ACA, Affordable Care Act, efficiency, Healthcare, hospital, marketing, Obamacare, technology

According to one estimate, approximately one-fifth of the hospitals in the United States will seek to merge with other providers …

Continue reading →

Gallery

Innovative, Litigious Apple: Win Some, Lose Some

23 Tuesday Oct 2012

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 12: Developing New Products

≈ 1 Comment

Tags

apple, circuit court judge, patent laws, software innovations, technology

Apple is clearly one of the most innovative companies in the world. Its line of i-products has revolutionized the way …

Continue reading →

Gallery

Service With or Without People

03 Tuesday Jan 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product

≈ Leave a comment

Tags

customer service, employees, self checkout, self service, technology

With the effective use of technology, a customer service exchange can occur without any human interaction. This promise and the …

Continue reading →

Gallery

Customer Analytics: It’s All in the Implementation

07 Thursday Apr 2011

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

Analytics, best customers, customer analytics, retailers, technology

Good, better, best. This motivational phrase is familiar not just to children but to employees reand managers alike. But retailers …

Continue reading →

Gallery

Where, Exactly, Do You Want to Eat Tonight?

19 Wednesday Jan 2011

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management

≈ Leave a comment

Tags

apps, location, retailers, technology

Thus far, not many smartphone users have tried location-based applications. But several restaurant chains—realizing that customers who use such apps …

Continue reading →

Newer posts →

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 355,711 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

Tags

advertising AI Amazon Analytics apple Artificial Intelligence B2B Marketing brand branding China coca cola Conscious Marketing consumer behavior data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy Marketing Tidbit mcdonalds mobile mobile commerce Mobile Marketing Multichannel Marketing netflix New Product Development Nike Overview of Marketing p&g Packaging Positioning pricing Pricing Concepts Private label Product Branding Public Relations rebranding repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing supply chain Supply Chain Management sustainability Target targeting technology twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

  • Subscribe Subscribed
    • Grewal Levy Marketing News
    • Join 547 other subscribers
    • Already have a WordPress.com account? Log in now.
    • Grewal Levy Marketing News
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...