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Category Archives: Chapter 05: Analyzing the Marketing Environment

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Milking the Market: Finding Ways to Sell Dairy Products to Consumers who Question Milk’s Appeal

15 Monday Apr 2019

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing

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Consumer Trends, Dairy, Milk, new product

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A lot of consumers today avoid dairy, whether due to concerns about allergies and intolerances or because they regard it …

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NASCAR Personas: Getting Winners into the Public’s Eyes and Hearts

13 Thursday Dec 2018

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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branding, marketing strategies, Nascar

Fans of NASCAR, watching races from the grandstands or at home, have little opportunity to see the actual faces of …

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What the AT&T Takeover Means for HBO and Other Time Warner Properties

29 Monday Oct 2018

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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acquisition, AT&T, entertainment, HBO, Time Warner, TV

Noting that it has access to more and different kinds of data than many other companies, AT&T believes that it …

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With Consumers Turned Off, the Future of Television Advertising Sales Is Unclear

06 Thursday Sep 2018

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Marketing Environment, television

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The declining ratings do not lie: Traditional television is in trouble. Younger viewers have abandoned it, and the median age …

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Mixing Family Diversity into Advertising: A New Recipe for Success

04 Tuesday Sep 2018

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Diversity, Marketing Environment

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Families have grown more diverse with time, but many brands have done a poor job at incorporating the changing face …

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Meeting Consumers’ Demands for Healthy While Also Fulfilling Their Cravings for Salty

02 Friday Mar 2018

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions

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branding, Marketing Environment, Product decisions

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We keep reading and writing about how consumers are seeking healthier food options, and there is no denying that it …

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Can Companies Stay Out of National Debates? Brand Challenges in Divisive Times

28 Tuesday Nov 2017

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, Marketing Ethics, Politics

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Most companies prefer not to take strong stands on controversial issues, for fear of alienating consumers on the other side. …

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Toyota’s (Socially) Conscious Appeals to Make the Camry Appealing to Every Culture

14 Tuesday Nov 2017

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, toyota

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A recent marketing campaign for the Toyota Camry seeks to disrupt and challenge conventional ideas, both in general and for …

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Consumers Insist on Healthy Foods—Until You Mess with the Color of Their Trix

25 Wednesday Oct 2017

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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consumer behavior, General Mills, Marketing Environment, Trix

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What trend watchers and market researchers tell us, over and over, is that consumers are seeking healthier food options. But …

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Tesla’s Careful Balancing Act as the Model 3 Finally Arrives

28 Thursday Sep 2017

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 16: Supply Chain Management

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Channel Management, Marketing Environment, Model 3, supply chain, Tesla

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It’s finally here! But then again, don’t get too excited. These are the mixed messages coming from Tesla as the …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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