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What makes Google the massive powerhouse that it is currently also might be the very thing that causes it to …
Is Google Going the Way of Hewlett-Packard or Microsoft?
17 Friday Apr 2015
Category Archives: Chapter 05: Analyzing the Marketing Environment
“The Incredible Shrinking Retail Chain”: As Major Retail Names Close Stores, What Lessons Can We Take?
06 Friday Mar 2015
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The shuttering of all of Radio Shack’s remaining stores has prompted various responses. For older consumers who remember visiting the …
The Potential for Legislation to Deal with Big Data and Its Breaches
13 Friday Feb 2015
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Two pieces of potential federal legislation would regulate how marketers can use consumer data, as well as establish their responsibilities …
Developments in the Electric Car Market: How GM Plans to Compete with Tesla
11 Wednesday Feb 2015
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When General Motors (GM) first introduced its Volt gas–electric hybrid vehicle, it anticipated sales of around 60,000 cars per year. …
A New Marketing Approach, Together with New Marketing Lingo, by P&G
08 Thursday Jan 2015
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Even some of the best known brands in the consumer goods market achieve relatively low penetration. For example, Swiffer products …
Demographic Similarities and Differences in Consumers’ Advertising Recall
19 Wednesday Nov 2014
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In parallel surveys, a marketing research company tested which print advertisements readers remembered most from several English- and Spanish-language magazines. …
A Bagel, Some Lox, and … Bacon Schmear? Philadelphia’s Creative New Cream Cheese Flavors
17 Monday Nov 2014
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Once, there was just plain cream cheese that came in blocks. Then came along plastic tubs, lower fat varieties, and …
The Ripple Effects of Smartphones’ Spread: How Young Consumers’ Preferences Have Changed
17 Friday Oct 2014
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Among young consumers, the primary method to express individuality, status, and a fashionable image has long been through clothing. They …
When Young Consumers Become Young Entrepreneurs: The Growing Trade by Gen Z
07 Tuesday Oct 2014
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Generation Z is the latest cohort to emerge on the scene. These digital natives, born between 1997 and 2004, may …
Bringing Frappucino to the World’s Leading Coffee Market: Starbucks’ Expansion into Colombia
23 Tuesday Sep 2014
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An old saying offers a recommendation for travelers: “You don’t bring sand to the beach.” The idea underlying the cliché …
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