The sometimes silly world of social media may not seem like a popular hangout for corporate executives, but renowned companies …
Social Media to the Rescue!
04 Tuesday Aug 2009
Category Archives: Chapter 10: Marketing Research
Irregular Bacon: Marriott’s Economical Changes
25 Saturday Jul 2009
Here’s a riddle: If a hotel chain relies on a solid reputation for reliability, what’s the point of providing luxuries …
Asda Asks for Customers’ Opinions
18 Saturday Jul 2009
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Lots of retailers claim they listen to their customers. Asda, the brand name that Walmart uses in theUnited Kingdom, is …
General Mills Goes After Niche Market
05 Sunday Jul 2009
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Once upon a time, mass marketers, such as the consumer product goods firm General Mills (GM), only pursued ideas that …
The Profitable versus the Loyal
30 Tuesday Jun 2009
All companies want loyal customers. But are loyal customers really the most profitable customers? If a customer is loyal because …
Inducing Loyal Loyalty Card Use
11 Thursday Jun 2009
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Most households hold approximately 14 loyalty cards from various stores. But most of those households keep only 6 of the …
Package Reduction Initiatives
04 Saturday Apr 2009
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In its latest initiative to reduce the amount of packaging used for its products, Tesco is allowing customers to remove …
Catching the Consumer’s Eye
26 Thursday Mar 2009
Posted in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions
For those who find themselves on their weekly, or even daily, grocery store excursion, the sight of familiar labels and …
Store Brands at Wal-Mart
19 Thursday Mar 2009
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Wal-Mart is improving the variety of its private-label store brands, as 64 percent of its consumers note that they always …
If it Ain’t Broke … Fix It
28 Saturday Feb 2009
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If it ain’t broke, don’t fix it! This cliché was not the wisdom that eHarmony.com chose to follow when it …
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