• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Category Archives: Chapter 14: Pricing Concepts for Establishing Value

Gallery

A Commodity Market with Fluctuating Prices: Rice

03 Thursday Aug 2017

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

≈ Leave a comment

Tags

Indonesia, Pricing Concepts, Rice

Why is rice more expensive today than it was a year or so ago? The answer is multifaceted, and it …

Continue reading →

Gallery

Once a Counterfeit Haven, China Hosts a Growing Market for the Real Thing

15 Thursday Jun 2017

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

≈ Leave a comment

Tags

China, counterfeit, Pricing Concepts

China has something of a reputation as the place to find, sell, and buy counterfeit versions of some of the …

Continue reading →

Gallery

An Abundance of Nuts: Using a Good Pistachio Crop to Build Value

28 Monday Nov 2016

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

≈ Leave a comment

Tags

Pistachios, Pricing Concepts

The conditions were just right this year, such that the Wonderful Company found itself with warehouses full of one of …

Continue reading →

Gallery

How a Dollar a Razor Became a $1 Billion Transaction: The Innovation of the Dollar Shave Club

12 Friday Aug 2016

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

≈ Leave a comment

Tags

Dollar Shave Club, Pricing Concepts, Unilever

The model used to price the cartridges for men’s razors is so famous that when other companies use it, they’re …

Continue reading →

Gallery

The Publishing Wars, the Final Chapter: Apple Conspired to Raise Prices on eBooks

24 Thursday Mar 2016

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 14: Pricing Concepts for Establishing Value

≈ Leave a comment

Tags

Amazon, apple, ebooks, establishing value, Marketing Ethics, Pricing Concepts

If you look back in the archives of our abstracts on this site, you can find several previous summaries of …

Continue reading →

Gallery

Pricing Trends in the Airline Market

29 Monday Feb 2016

Posted by Grewal Levy Marketing in Chapter 14: Pricing Concepts for Establishing Value

≈ Leave a comment

Tags

Airline Market, establishing value, Pricing Concepts

For years, even as Southwest and JetBlue beat the major airline carriers on price, the big names like United, American, …

Continue reading →

Gallery

If We Go Grab a Bite, Can We Still Pay the Rent? The Pricing and Appeal of Truly Exclusive Restaurants

07 Monday Dec 2015

Posted by Grewal Levy Marketing in Chapter 14: Pricing Concepts for Establishing Value

≈ Leave a comment

Tags

exclusive, pricing, restaurant, value

The restaurant industry offers a wide range of pricing options. Diners can grab a meal for $5 or so at …

Continue reading →

Gallery

Finding Ways to Maintain Luxury Prices across International and Gray Markets

08 Friday May 2015

Posted by Grewal Levy Marketing in Chapter 14: Pricing Concepts for Establishing Value

≈ Leave a comment

Tags

chanel, global, luxury marketing, Strategic Pricing

The euro is lower than it has been in over a decade. As a result, for Asian shoppers seeking Italian …

Continue reading →

Gallery

Long Lines for a Luxury Item? Apple’s Release Plan for the Apple Watch

01 Friday May 2015

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value

≈ Leave a comment

Tags

apple, Apple Watch, Developing New Products, luxury, Strategic Pricing

The pricing plan for the Apple Watch, released prior to the actual product launch, indicates that the company is taking …

Continue reading →

Gallery

Adding More Letters Along with More Services: HBO, HBO Go, and Now, HBO Now

23 Thursday Apr 2015

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 16: Supply Chain Management

≈ Leave a comment

Tags

apple, HBO, services, Strategic Pricing, Supply Chain Management

The arrival of HBO Now in the U.S. market marks the first time that the premium content provider will be …

Continue reading →

← Older posts
Newer posts →

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 355,711 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

Tags

advertising AI Amazon Analytics apple Artificial Intelligence B2B Marketing brand branding China coca cola Conscious Marketing consumer behavior data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy Marketing Tidbit mcdonalds mobile mobile commerce Mobile Marketing Multichannel Marketing netflix New Product Development Nike Overview of Marketing p&g Packaging Positioning pricing Pricing Concepts Private label Product Branding Public Relations rebranding repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing supply chain Supply Chain Management sustainability Target targeting technology twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

  • Subscribe Subscribed
    • Grewal Levy Marketing News
    • Join 547 other subscribers
    • Already have a WordPress.com account? Log in now.
    • Grewal Levy Marketing News
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...