The arrival of HBO Now in the U.S. market marks the first time that the premium content provider will be …
Adding More Letters Along with More Services: HBO, HBO Go, and Now, HBO Now
23 Thursday Apr 2015
Category Archives: Chapter 14: Pricing Concepts for Establishing Value
What’s That Scent You’re Wearing? Chanel? Oh No, It’s a Bentley
25 Wednesday Mar 2015
Luxury carmakers are everywhere, though not always in the places you might expect. Well-known names such as Bentley, Lamborghini, Ferrari, …
Tax Time Tactics: New Pricing and Promotions by H&R Block
03 Tuesday Mar 2015
Taxes may be among the few certainties in life, but they usually are not considered one of the more fun …
The Meaning of Best Value: Whole Foods’ Purpose-Based Marketing
05 Friday Dec 2014
Tags
green, Grocery Stores, pricing, Retailing, value, Whole Foods
For some analysts, looking at Whole Foods’ dwindling sales numbers and decreased earnings, the solution is obvious: The grocery chain …
When Giving Away Products for Free Might Be More Profitable than Selling Them: The Unique Partnership of U2 and Apple
29 Wednesday Oct 2014
The release of the latest iPhone model is always a pretty big deal, with consumers, industry experts, and competitors watching …
Defining the Value of the Intangible: Why the Big 3 Car Companies Are Springing for Detroit’s Art Collection
23 Wednesday Jul 2014
Tags
Art Collection, Big 3 Car Companies, Chevrolet, Detroit, Ford, GM
During the height of the recent economic recession, the U.S. automotive industry was mired in debt and lost sales, prompting …
Defining and Understanding the Latest Advertising Trend: Programmatic Buying
02 Wednesday Jul 2014
Programmatic buying has become something of a buzzword for advertisers. Its underlying idea is that marketers can enhance their efficiency …
To Push Hardware Sales, Microsoft Tries to Make the Software More Appealing
18 Friday Apr 2014
Tags
console, Halo, Playstation 4, PS4, Titanfall, video game, Xbox One
Is a video game only as good as the console on which a gamer plays it? Or is the console …
A Supermarket with a Remarkable Understanding of Consumer Behavior: H-E-B
19 Wednesday Mar 2014
When it comes to consumer behavior, the research is clear: If they want to succeed, companies selling to consumers need …
How the Drought in California Affects Marketing and Pricing Everywhere
24 Monday Feb 2014
Tags
The weather has been weird this winter. From the polar vortex to bitterly cold temperatures to unseasonable highs, people throughout …