In stores, Saks Fifth Avenue is a high-end retailer that sells the most expensive designer brands in fashion. Online, it …
The Two Sides of Saks Fifth Avenue
08 Sunday Nov 2009
Category Archives: Chapter 15: Strategic Pricing Concepts
Grocery Wars: The Prices Strike Back
15 Saturday Aug 2009
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Imagine a perfect grocer: Using efficient supply chains, it ensures the products that customers want are available, offers high-quality private-label …
Getting Going with Groupon
14 Friday Aug 2009
Deeply discounted products or services often cause retailers to lose money. But if these promotions accomplish other strategic goals, such …
Sunday Shopping in Switzerland
11 Tuesday Aug 2009
In consideration of religious views, Switzerland does not permit retail shops to open on Sundays, the Christian “day of rest.” …
Is 90 Percent Good Enough?
29 Wednesday Jul 2009
Apple has a customer satisfaction rating that is the envy of plenty of companies: 90 percent of its customers are …
Asda Asks for Customers’ Opinions
18 Saturday Jul 2009
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Lots of retailers claim they listen to their customers. Asda, the brand name that Walmart uses in theUnited Kingdom, is …
Want a Video with that Yoohoo?
15 Wednesday Jul 2009
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The benefits of Netflix over Blockbuster seem clear: Customers can chose their DVDs online, receive them in their mailboxes, and …
Localized Pricing
06 Monday Jul 2009
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It’s a sign of the times: retailers closing stores and drastically marking down merchandise to survive the economic downturn. But …
A Transformation at eBay
28 Thursday May 2009
Posted in Chapter 02: Developing Marketing Strategies, Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management
In the 1990s and early 2000s, eBay led the e-commerce pack. With its communities of buyers and sellers, engaging in …
Prices on Premium Sports Seating
30 Thursday Apr 2009
When the new $1.5 billion New York Yankees Stadium opened at the start of baseball season, it already sold 85 …
Grewal Levy Marketing News 