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Couponing enthusiasts, defined as consumers who buy over 188 items a year with coupons, are causing headaches for many retailers. …
Redeeming Coupons
11 Monday Jul 2011
Category Archives: Chapter 15: Strategic Pricing Concepts
Price Check on Aisle … Anywhere
05 Tuesday Jul 2011
Most marketers assume that a Gen X guy and his mom would shop in very different ways. But the benefits …
Bundling e-Books
13 Sunday Feb 2011
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Larger book retailers such as Barnes & Noble often contain a special table offering “buy 3, get 1 book free” …
Commodity Prices Affect Everyone
15 Saturday Jan 2011
Finally, retailers are seeing some sales increases, suggesting perhaps that the worst of the modern recession is over. But let’s …
Silk Scarves along the Silk Road
24 Wednesday Nov 2010
Posted in Chapter 02: Developing Marketing Strategies, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing
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To catch the latest opening of a LVMH store, most consumers will need to update their passports. The luxury goods …
Can Toys Make It?
01 Friday Oct 2010
Exclusive toy retailer F.A.O. Schwarz was known for over a century for its exclusive, high-end toys. Stuffed giraffes stood tall …
A Chicken in Every Pot, and Two Refrigerators in Every Home
25 Thursday Mar 2010
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Even the government agrees: Replacing old, energy-gobbling appliances with new, efficient, Energy Star–rated versions is a positive goal. The U.S. …
How to Sell Furniture
27 Wednesday Jan 2010
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A big-screen, high-definition television is one of those consumer products that appeals to almost everyone—whether they want to see the …
When Is a Sale Not a Sale?
15 Friday Jan 2010
Research and anecdotal evidence both show that people respond to the urgency implied by the word “sale.” Consumers make purchases …
Scaring Stephen King with e-Books
14 Saturday Nov 2009
A new hardcover book by a favorite author can be an exciting thing for a fan to find in the …
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