It is more dangerous than ever for a company to get on the wrong site of their consumers. Social media …
Consumer Backlash, Brought to You by Facebook
01 Thursday Apr 2010
Category Archives: Chapter 18: Integrated Marketing Communications
When Money Buys a Reputation
03 Wednesday Mar 2010
When in search of just the right place to take your parents on a weekend visit, you can check yelp.com …
Did You Catch It? The Popularity of Live Events
25 Thursday Feb 2010
The Oscars: More than an Award Show
17 Wednesday Feb 2010
The nominees at the Academy Awards may be anxious and excited about their chances, but the real opportunity in these …
Poor Segmentation, Biased Targeting
14 Sunday Feb 2010
When segmenting markets, many marketers rely on demographic information, such as age, gender, race, and income. By ignoring the last …
The Persistent Importance of Catalogs
04 Thursday Feb 2010
Even as the popular press trumpets the growth of new marketing media, such as social networking, mobile phones, and the …
When Moms Make Up the Target Market
01 Monday Feb 2010
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Busy moms have lots of specific needs. They need someplace to put all their and their children’s stuff. They require …
As Seen On TV!
29 Friday Jan 2010
Posted in Chapter 07: Business-to-Business Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
It’s late. You’ve fallen asleep on the couch with the television on. You waken with a stiff neck at 2:00 …
Interactive Print Marketing
28 Thursday Jan 2010
In a world where readers can find reams of information with just the click of a mouse, newspapers, magazines, and …
Hey You Small Businesses: StickK to It!
08 Friday Jan 2010
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New Years’ resolutions are hard to keep, whether for individuals or for companies. To offer some support for small businesses, …
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