28 Saturday Mar 2009
Tags
advertising campaign, breakfast, cereal, grape nuts, men, webisode
In the fiercely competitive ready-to-eat breakfast cereal category, Kellogg’s and General Mills are the two largest players. Yet Grape Nuts, …
02 Monday Mar 2009
Tags
Facebook, flickr, PR, skittles, social media, social network, twitter
Skittles has made the bold decision to give up control of its Web site, offering little of its own content …
17 Saturday Jan 2009
Tags
Burger King’s creative marketing agency has enjoyed multiple successful buzz campaigns. Last year, the company took the Whopper off the …
10 Saturday Jan 2009
Marketing managers are venturing into Web 2.0. They still have some rules to follow, but there is a lot of …
08 Thursday Jan 2009
Tags
data, data analytics, kroger, loyalty, loyalty card, points, rewards
When Kroger sends coupons to its customers for products that they had purchased in the past, it achieves a 50 …
20 Saturday Dec 2008
The key for retailers experimenting with different ways to interact with customers through social networks has been engaging them with …
18 Thursday Dec 2008
Companies have been daring, experimenting with all sorts of different technologies, including social networks, blogging sites, and viral content. At …
06 Saturday Dec 2008
The biggest spending customers are not changing their buying behavior. Even the luxury sector has been hit with the economic …
06 Saturday Dec 2008
Coupon redemption has been on the decline every year—except for this one. As the mortgage crisis and high fuel prices …
01 Monday Dec 2008
Signage in a retail store provides information about products and promotions and tips for navigating the layout. Digital signage is …
Grewal Levy Marketing News 