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Tag Archives: China

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New Format for Luxury Shopping: Social Retail By Burberry in China

06 Tuesday Oct 2020

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

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Burberry, China, Multichannel Marketing, Retailing

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Visitors to Burberry’s social retail shop see representations of pure luxury: richly appointed interiors, tastefully stocked with traditional and modern …

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Without Nostalgia, Can the Jedi Reign? Box Offices in China Suggest Not

24 Monday Feb 2020

Posted by grewallevymarketingnews in Chapter 08: Global Marketing

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China, global marketing, Star Wars

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The Star Wars franchise is a massive phenomenon. China is a major market for movies. It seems like a given …

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China’s Social Credit System

24 Wednesday Oct 2018

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Alibaba, China, digital tracking, Social Credit System, social media, social network, technology

Moving forward with an idea it first introduced a few years ago, China is looking into the potential for tracking …

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Once a Counterfeit Haven, China Hosts a Growing Market for the Real Thing

15 Thursday Jun 2017

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

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China, counterfeit, Pricing Concepts

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China has something of a reputation as the place to find, sell, and buy counterfeit versions of some of the …

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Retailers Have Bright Ideas for Marketing Campaigns During Lunar New Year

05 Monday Jun 2017

Posted by grewallevymarketingnews in Chapter 08: Global Marketing

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"golden weens", China, global marketing, Visa

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During one of the two annual “golden weeks” observed in China, most workers receive seven consecutive days off to celebrate …

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Taco Bell Breaks into the Chinese Market—for the Second Time

04 Tuesday Apr 2017

Posted by grewallevymarketingnews in Chapter 08: Global Marketing

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China, global marketing, Taco Bell

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The name of the chic, cantina-style Mexican restaurant that recently opened in Shanghai’s Pudong district might surprise you: Taco Bell. …

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Shifting Sources of U.S. Immigration: From Mexico to China and India

26 Tuesday May 2015

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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China, Immigration, india, marketing enivronment, Mexico, United States

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Analyses of Census and immigration data between 2000 and 2013 reveal some key trends and shifts that not only suggest …

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The Biggest New Startup in the World Wants to Be Your Friend: The Growth of Xiaomi

22 Friday May 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 12: Developing New Products

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China, Developing New Products, global marketing, Mobile Marketing, Xiaomi

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You may not have heard of Xiaomi yet, but that is likely to change soon. Already the fifth-largest smartphone maker …

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The Long-Term Implications of China’s One-Child Policies for International Marketers

06 Wednesday May 2015

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 08: Global Marketing

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China, consumer behavior, global marketing

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For many years, China has strongly encouraged or mandated that families may have only one child each. The results of …

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International Standards for Truth in Advertising: China’s Push to Demand Honest Ads

15 Wednesday Apr 2015

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, China, global marketing, Procter & Gamble

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Advertising for toothpaste features models with bright, white teeth. That’s just a given. But if the advertising reveals unnaturally white …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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