The Internet is an innovation unlike virtually any other advance in human history. It was designed specifically to share information, …
The Shift from Shared Content to Dedicated Services: What Does It Mean for Consumers?
02 Monday Feb 2015
Tag Archives: consumer behavior
Are Baby Boomers Too Old for TV? Some Networks Seem to Think So
07 Friday Nov 2014
The western mystery show Longmire, aired on the A&E cable network, had a lot going for it. It was based …
Can Marketing Be Life Threatening? Allegations of Unethical Practices by Pharmaceutical Firms
31 Friday Oct 2014
In separate lawsuits, brought in Illinois and California, local authorities have charged that five large pharmaceutical firms behaved illegally in …
The Ripple Effects of Smartphones’ Spread: How Young Consumers’ Preferences Have Changed
17 Friday Oct 2014
Among young consumers, the primary method to express individuality, status, and a fashionable image has long been through clothing. They …
The Confounding, Confusing Consumption Habits of Millennials
29 Monday Sep 2014
Posted in Chapter 06: Consumer Behavior
As Millennials—defined as those born between the early 1980s and early 2000s—emerge as the largest age cohort, retailers continue to …
The Macau Experience, for Budget Gamblers
30 Sunday Mar 2014
Macau is the new Vegas. Actually, it’s bigger than Vegas, raking in an estimated $45 billion in gambling revenue, which …
A Supermarket with a Remarkable Understanding of Consumer Behavior: H-E-B
19 Wednesday Mar 2014
When it comes to consumer behavior, the research is clear: If they want to succeed, companies selling to consumers need …
The Humanization Trend: Turning a Passion for Pets into Profits for Hotels
17 Thursday Oct 2013
Pet-friendly hotels may be old news, but they also are not nearly enough for modern pet “parents.” Today’s offerings instead …
From Weather Channel to Weather Co.: How Hurricane Chasers Become Consumer Behavior Experts
09 Wednesday Oct 2013
The link between weather and sales has long been obvious: Stores in cold climates stock snow shovels during winter months, …
Even If They Build It, Will Customers Come? The Shaky Status of 3D Movie Sales
20 Friday Sep 2013
Tags
3-D Movies, Avatar, consumer behavior, Developing New Products, services, The Wolverine, Turbo, Wizard of Oz
The number of movie theater screens showing 3D films has increased to its highest level ever: approximately 15,000 screens, or …
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