28 Thursday Mar 2013
Tags
crowdsourcing, Facebook, Flavor Contest, integrated marketing communications, Lay's, New Product Development
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When Lay’s decided to introduce a new chip flavor in its U.S. market, it planned to turn to the crowds, …
22 Friday Feb 2013
Tags
Cleveland Museum of Art, Columbia Sportswear, Facebook, Frankfurt, Germany, marketing, Marketing Strategy, QR Codes, Retailing, RightNow, smartphone, Verizion
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Those funny little squares—QR codes—that just a few years ago were unknown now appear ubiquitous. But as their use has …
21 Tuesday Aug 2012
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What do Visa, the Olympics, and Facebook all have in common? The answer is “Cheer”—Visa’s new social media campaign, which …
08 Tuesday Nov 2011
Tags
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Applebee’s has always tried to be true to its “Eating good in the neighborhood,” tagline by maintaining a local focus …
30 Friday Sep 2011
Posted in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
Tags
advertiser sponsored, advertising, Facebook, gossip girl, hulu, Internet TV, kmart, netflix, sears, TV, Youtube
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For the first time, rather than just streaming context, Netflix is creating content for its own show, First Day, which …
06 Tuesday Sep 2011
Tags
Google’s new social network, Google+, only launched a few weeks ago, but it already is affecting the social media and …
28 Sunday Nov 2010
Tags
In the fast-food battle zone, the lines have long been drawn: McDonald’s runs the French fry business, and everyone fights …
08 Friday Oct 2010
Tags
Companies are taking advantage of the crowds on Facebook to increase the number of their “fans.” Contests and ads try …
14 Friday May 2010
Tags
Think you know Facebook? The site is evolving into a deeply integrated network, working with other Web sites, applications, and …
01 Thursday Apr 2010
It is more dangerous than ever for a company to get on the wrong site of their consumers. Social media …
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