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Cruises represent a pretty common and mainstream form of family entertainment today. But that was not always the case. In …
08 Tuesday Jul 2025
29 Monday Oct 2018
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Noting that it has access to more and different kinds of data than many other companies, AT&T believes that it …
30 Friday Sep 2011
Posted in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
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advertiser sponsored, advertising, Facebook, gossip girl, hulu, Internet TV, kmart, netflix, sears, TV, Youtube
For the first time, rather than just streaming context, Netflix is creating content for its own show, First Day, which …
01 Thursday Sep 2011
Few viewers limit themselves to televisions to get access to television shows anymore. But as more and more consumers tune …
25 Thursday Feb 2010
17 Wednesday Feb 2010
The nominees at the Academy Awards may be anxious and excited about their chances, but the real opportunity in these …
29 Friday Jan 2010
Posted in Chapter 07: Business-to-Business Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
It’s late. You’ve fallen asleep on the couch with the television on. You waken with a stiff neck at 2:00 …
27 Wednesday Jan 2010
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A big-screen, high-definition television is one of those consumer products that appeals to almost everyone—whether they want to see the …
08 Thursday Oct 2009
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best buy, big box, circuit city, consumer electronics, HHGREGG, TV
CircuitCityis out of business, leaving Best Buy and Walmart fighting over customer remains. But a smaller competitor, with a different …