Google has a think tank dedicated solely and exclusively to its brand development. Such resources are part of what enables …
Recommendations for Average Marketers from Google
17 Friday May 2013
It Isn’t Just Actors Stealing the Show: Dealing with Piracy of a Popular Televised Series
14 Tuesday May 2013
Tags
consumer behavior, DVD sales, Game of Thrones, HBO, Marketing Environment, Marketing Ethics, Michael Lombardo, Pirarcy
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The production costs for HBO’s massively popular fantasy series Game of Thrones are reportedly among the most expensive in television …
The Arrival of LTE in England, Together with New Limits on Data Usage
10 Friday May 2013
In England, the most recent advance in wireless came from the mobile provider Everything Everywhere (more popularly known as EE). …
The Tragic Death of a Soldier: Assessing the Danger of, and Responsibility for, Dietary Supplements
08 Wednesday May 2013
A 22-year-old soldier, with no history of health issues, collapsed while out for a training run, soon after ingesting a …
Have Online Advertisers Been Doing it All Wrong? New Metrics to Measure Consumers’ Ad Engagement
04 Saturday May 2013
Determining how consumers perceive, interact with, and respond to advertisements posted on the websites they visit remains the Holy Grail …
Making Movies in and for China: How the Dreamworks Chief Has Become “Mr. China”
02 Thursday May 2013
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Jeffrey Katzenberg’s business card is a model of good global business marketing. On one side, it lists his name and …
Adding Dieticians to Supermarkets and Turning Grocery Stores into Wellness Providers
30 Tuesday Apr 2013
Increasing numbers of supermarkets now feature a new type of employee who floats among aisles, offering advice and suggestions for …
Getting Angry in New Realms: As Angry Birds Enters the Video Market, Rovio Expands Its Brand
28 Sunday Apr 2013
From its origin as the developer of an app filled with cross-looking, animated birds, the Finnish company Rovio is hoping …
When Public Relations Is More than Advertising: Corporate Responses to National Tragedies
26 Friday Apr 2013
A major event such as the Boston Marathon attracts many famous sponsors. When tragedy strikes, sponsors must consider their responses …
So, Where Do You Attend College? Measuring the Value of University Education
25 Thursday Apr 2013
