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Category Archives: Chapter 05: Analyzing the Marketing Environment

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Appealing to the Geeks Is Big Business: The Elaborate Experience Marketing at Comic-Con

22 Friday Sep 2017

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 05: Analyzing the Marketing Environment

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Comic-Con, Marketing Environment, Overview of Marketing

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Comic-Con was once a refuge for nerds and geeks, interested in interacting with others to share stories about their intense …

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When Good Timing Meets Good Marketing: The La Croix Boom

12 Tuesday Sep 2017

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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consumer behavior, La Croix, Marketing Environment

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Sometimes, things just come together for a brand. At the same time that people began really looking for alternatives to …

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Players as Characters: How the NBA Leverages its Stars to Connect with Consumer

11 Friday Aug 2017

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, NBA

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When it comes to connecting with fans, the NBA has hit on a winning strategy, moving it far ahead of …

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Take a Virtual “Test Drive” Before Booking Your Next Trip

10 Wednesday May 2017

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, Virtual Reality

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Virtual reality devices and 360-degree videos are quickly becoming widely popular, prompting a variety of players in a wide range …

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Philanthropy with a Dash of Style: The Elbi–David Yurman Partnership

19 Thursday Jan 2017

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment

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David Yurman, Elbi, marketing enivronment, Marketing Ethics

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    It isn’t everyday that a luxury jeweler is linked to charitable micro-funding initiatives. But in its efforts to …

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Even Paris Is Going Electric: The Trends Leading to Shifting Norms in the Auto Industry

14 Monday Nov 2016

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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Auto trends, global, Marketing Enviornment

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In Europe, diesel engines have long been the standard for automobiles. Embracing the engines allowed European nations to highlight their …

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Legislative Effects on the (Basketball) Court: How the NBA and its Sponsors Chose to Respond to a Controversial State Law

24 Wednesday Aug 2016

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, NBA

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When North Carolina passed a law in 2016 that requires people to use public bathrooms that match the gender that …

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The Spin Cycle of International Currency: Whirlpool Raises Appliance Prices in Foreign Markets

10 Wednesday Aug 2016

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing

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global marketing, Marketing Environment, Whirlpool

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The washers, dryers, dishwashers, and other appliances that Whirlpool sells around the world also are produced in worldwide factories. For …

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Television Everlasting: The Revival of Cancelled Shows for Modern Audiences

15 Wednesday Jun 2016

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products

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Developing New Products, Marketing Environment, Show Revivals, television

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There are a lot of shows currently airing on television that sound a lot like the shows that were airing …

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Growing and Building the Market, Lego Brick by Lego Brick

10 Thursday Mar 2016

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 10: Marketing Research

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Legos, market research, Marketing Environment

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We have written previously about how Lego has struggled in its efforts to appeal more to girls. Years of war-themed …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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