Mall stores, including Talbots, Ann Taylor, and Abercrombie & Fitch, are adding higher priced handbags to their product mix to …
Over the Shoulder: Tory Burch or Ann Taylor?
30 Sunday May 2010
Category Archives: Chapter 14: Pricing Concepts for Establishing Value
Spending the Day at the Salon
26 Friday Feb 2010
Why do people choose to get a haircut from a fancy, branded salon rather than from Supercuts, or from their …
How to Sell Furniture
27 Wednesday Jan 2010
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A big-screen, high-definition television is one of those consumer products that appeals to almost everyone—whether they want to see the …
When Is a Sale Not a Sale?
15 Friday Jan 2010
Research and anecdotal evidence both show that people respond to the urgency implied by the word “sale.” Consumers make purchases …
Scaring Stephen King with e-Books
14 Saturday Nov 2009
A new hardcover book by a favorite author can be an exciting thing for a fan to find in the …
Wine in Convenience Stores
13 Friday Nov 2009
When you cannot afford to eat out, you eat more at home. But a significant portion of the restaurant bill …
Pringles, Iams, and Duracell Are Not Part of P&G’s Focus
10 Tuesday Nov 2009
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Proctor & Gamble (P&G) owns a massive spectrum of premium brands in the household and beauty product sectors, but recently, …
The Two Sides of Saks Fifth Avenue
08 Sunday Nov 2009
In stores, Saks Fifth Avenue is a high-end retailer that sells the most expensive designer brands in fashion. Online, it …
Private Labels to Impress NYC
09 Friday Oct 2009
If you don’t live in New York City, you may not know Duane Reade, but the 256-store drugstore chain is …
Is There Room for One More?
08 Thursday Oct 2009
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best buy, big box, circuit city, consumer electronics, HHGREGG, TV
CircuitCityis out of business, leaving Best Buy and Walmart fighting over customer remains. But a smaller competitor, with a different …
Grewal Levy Marketing News 