During and after the recession, many consumers became more savvy and conscientious about bargain shopping and searching for deals. Innovative …
The Delight of the Deal
02 Sunday Oct 2011
Category Archives: Chapter 14: Pricing Concepts for Establishing Value
A Penny to Win: Is It Still Too Much?
17 Wednesday Aug 2011
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The latest pricing innovation combines the elements of an Internet auction with the suspense of a flash sale, on top …
Redeeming Coupons
11 Monday Jul 2011
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Couponing enthusiasts, defined as consumers who buy over 188 items a year with coupons, are causing headaches for many retailers. …
Price Check on Aisle … Anywhere
05 Tuesday Jul 2011
Most marketers assume that a Gen X guy and his mom would shop in very different ways. But the benefits …
Bundling e-Books
13 Sunday Feb 2011
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Larger book retailers such as Barnes & Noble often contain a special table offering “buy 3, get 1 book free” …
Commodity Prices Affect Everyone
15 Saturday Jan 2011
Finally, retailers are seeing some sales increases, suggesting perhaps that the worst of the modern recession is over. But let’s …
Online Retail: A Boon for Local Commerce?
13 Thursday Jan 2011
Similar to its well-known and larger competitor Groupon, the LivingSocial website offers deep discounts on services provided by local business, …
Silk Scarves along the Silk Road
24 Wednesday Nov 2010
Posted in Chapter 02: Developing Marketing Strategies, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing
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To catch the latest opening of a LVMH store, most consumers will need to update their passports. The luxury goods …
The Growing Organic Grocery
20 Saturday Nov 2010
Posted in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 16: Supply Chain Management, Chapter 19: Advertising, Public Relations and Sales Promotions
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Consumers have cut back on many purchases, but a significant percentage refuse to sacrifice their perceived health benefits. Therefore, 48 …
Fresh Fruits and Vegetables
12 Friday Nov 2010
In 2006, Mari Gallagher Research and Consulting reported that many of Chicago’s citizens were without access to fresh produce. Put …