• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Category Archives: Chapter 18: Integrated Marketing Communications

Gallery

Using Advertising, AR, and IMC to Get the Word Out: Bob’s Discount Furniture Is Not a Discounter

27 Tuesday Aug 2019

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 18: Integrated Marketing Communications

≈ Leave a comment

Tags

Bob's, discount, jordans furniture

This gallery contains 5 photos.

When Bob’s Discount Furniture determined that what it really needed to do was reinvent its image, to prevent consumers from …

Continue reading →

Gallery

But Can the Duck Belt Out a Hit? Aflac’s Country Music Marketing Communications to Clarify What Its Products Do

31 Wednesday Jul 2019

Posted by Grewal Levy Marketing in Chapter 18: Integrated Marketing Communications

≈ Leave a comment

Tags

advertising campaign, Aflac, Marketing Message

Aflac had a problem: Consumers did not seem to know what exactly its product was. They knew its famous quacking …

Continue reading →

Gallery

Can Marketers Get Their Messages out Through Facebook Messenger?

22 Monday Apr 2019

Posted by Grewal Levy Marketing in Chapter 18: Integrated Marketing Communications

≈ Leave a comment

Tags

advertising, Facebook Messanger, Facebook strategy

The announcement from Facebook that it would be shifting to focus more on interpersonal messaging capabilities, rather than wider news …

Continue reading →

Gallery

A Flex on the Wrist: Rap Brags that Might Promote Luxury Watch Brands

04 Monday Feb 2019

Posted by Grewal Levy Marketing in Chapter 14: Pricing Concepts for Establishing Value, Chapter 18: Integrated Marketing Communications

≈ Leave a comment

Tags

advertising, establishing value, luxury brands, music

The number of musicians singing about the timepieces they sport on their wrists continues to grow, especially in the rap …

Continue reading →

Gallery

Messaging App Snaps Up Advertisers with New Enhancements

18 Tuesday Sep 2018

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 18: Integrated Marketing Communications

≈ Leave a comment

Tags

integrated marketing communications, Positioning, Snapchat, Social and Mobile Marketing

This gallery contains 1 photo.

To compete more effectively with other social media platforms such as Facebook, Instagram, and Twitter, Snapchat is enhancing the advertising …

Continue reading →

Gallery

Completing the Last Mile: How Changing Customer Demands Require Changes to Delivery Services

16 Friday Feb 2018

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications

≈ Leave a comment

Tags

consumer behavior, fedex, IMC, ups, USPS

This gallery contains 1 photo.

In the past, delivery services such as FedEx and UPS, and even the U.S. Postal Service (USPS), earned most of …

Continue reading →

Gallery

Eleven Loves Eggos; Why Wouldn’t Fans of Stranger Things Love Them Too?

20 Wednesday Dec 2017

Posted by grewallevymarketingnews in Chapter 18: Integrated Marketing Communications

≈ Leave a comment

Tags

Eggo's, Integrated Marketing Communication, netflix, Stranger Things

This gallery contains 1 photo.

The hit Netflix series Stranger Things is set in the 1980s and also has drawn many comparisons to movies released …

Continue reading →

Gallery

Six-Second Timeouts? A Novel Approach, and Timeline, for Advertising During Sporting Events

06 Monday Nov 2017

Posted by grewallevymarketingnews in Chapter 18: Integrated Marketing Communications

≈ Leave a comment

Tags

Fox, integrated marketing communications, NFL

This gallery contains 1 photo.

Long secure in its status as the most popular sports league in the United States, and in its ability to …

Continue reading →

Gallery

Laughing at Potential Tragedy: How Geico Reinvented Advertising for the Insurance Industry

02 Thursday Nov 2017

Posted by grewallevymarketingnews in Chapter 18: Integrated Marketing Communications

≈ Leave a comment

Tags

Auto Insurance, Geico, integrated marketing communications

This gallery contains 1 photo.

Before the introduction of the Geico gecko—the animated lizard introduced to signal to consumers how to pronounce the company’s name—most …

Continue reading →

Gallery

Tasty: A Revolution in Marketing or Just the Latest Example of IMC?

06 Friday Oct 2017

Posted by grewallevymarketingnews in Chapter 18: Integrated Marketing Communications

≈ Leave a comment

Tags

Buzzfeed, integrated marketing communications, Tasty

This gallery contains 1 photo.

From one perspective, Tasty—the division of BuzzFeed that is responsible for producing the site’s vastly popular, widely viewed “food porn” …

Continue reading →

← Older posts
Newer posts →

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 352,156 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

Tags

advertising AI Amazon Analytics apple Artificial Intelligence B2B Marketing brand branding China coca cola Conscious Marketing consumer behavior data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy Marketing Tidbit mcdonalds mobile mobile commerce Mobile Marketing Multichannel Marketing netflix New Product Development Nike Overview of Marketing p&g Packaging Positioning pricing Pricing Concepts Private label Product Branding Public Relations rebranding repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing supply chain Supply Chain Management sustainability Target targeting technology twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

  • Subscribe Subscribed
    • Grewal Levy Marketing News
    • Join 546 other subscribers
    • Already have a WordPress.com account? Log in now.
    • Grewal Levy Marketing News
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...